Marketing for Independent Dentists
Marketing for Independent Dentists
This blog is all about effectively communicating and marketing in the evolving dental industry. It is specifically geared towards independent practices and not DSO's, and will help you overcome the commoditization of dentistry.
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The 3 Secrets DSO's Don't Want You To Know About Dental Marketing
Do you prefer video?  Find the video version . DSO's are here to stay. Whether you like it or not. We work with independent dentists only.  And people often think that we must hate DSO's.  But that's not true at all. DSO's have a pretty logical purpose of existence: Use economies of scale and...  Read More
5 Tips for DIY Dental Marketing
We've all been there - contemplating whether or not to pay a company money for something we think we could probably do ourselves.   Do you know how many times I've canceled my lawn care service only to realize (by the next time the lawn is ready for a cut) that I don't have time to mow, and don't...  Read More
Your Money Obsession is Killing Your Practice
Your Money Obsession is Killing Your Practice Whoa, whoa, whoa… what did he say?  STOP -- how is a practice supposed to be successful without a focus around the bottom line and increasing revenue?  Who is this Isaiah guy anyways, and is he setting me up for failure here?  Those are all valid...  Read More
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Sally Gross, Member Services Specialist
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