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You Should Know: GoodMouth

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You Should Know:
GoodMouth
by Chelsea Knorr, Associate Editor,
Dentaltown Magazine

Dentaltown Magazine sat down with Craig Lifschutz and Seth Keiles - the guys from GoodMouth. They told us all about the company and we think you should know about them!

You are in an elevator. A man asks what your company does. You have 15 seconds before the door opens. What do you say?
Craig and Seth: GoodMouth helps dentists easily differentiate their practice and build stronger bonds with patients through the regular home delivery of toothbrushes, oral hygiene kits and branded personalized oral health information.

Now the slightly longer version. Tell me about GoodMouth, and what you provide.
Craig and Seth: GoodMouth is a toothbrush subscription service that delivers the highest quality toothbrushes, floss and oral hygiene kits, directly to patients' doors. We partner with dental practices for three basic reasons: to make patients healthier, to deepen the doctor-patient relationship with directed e-mails and mailings, and to lower practice overhead. For patients, GoodMouth is a premium experience that improves homecare in a fun, convenient way.

What is the philosophy at GoodMouth?
Craig and Seth: We love big ideas that help promote oral and systemic health, prevent sickness and provide assistance to those in need. We want to help make those solutions simple and widely available, and the regular replacement of a toothbrush could be the best return on investment for your patients. GoodMouth spreads the message of preventive care and provides a solution while helping dentists grow their practices.

What is your background in dental?
Seth: I was fortunate to grow up with a father who was both a dentist and an entrepreneur. After graduating from the University of Pennsylvania with my wife, Dana, I moved back to San Francisco and helped start a mobile dental company that delivered comprehensive dental care directly to corporations in Silicon Valley. I also co-founded a nonprofit that provided oral health care to underserved populations. Today, I own a multi-specialty family practice in Northern Westchester, New York, with my wife and am the co-founder and Chief Medical Officer at GoodMouth.

Craig: I grew up around dentists. One of my parents' best friends was a dentist and the idea for what became GoodMouth occurred to me more than 20 years ago while I was sitting in his office. I'm the founder and CEO of GoodMouth.

Tell us about the various options for dentists to do business with GoodMouth.
Craig and Seth: Dental practices can implement GoodMouth in a way that best fits their practice. GoodMouth can bill patients directly or allow the practice to pay for some or all of its patients. Both solutions offer significant benefits and typically cost less than a latte per patient, per month. We also provide the option of having patients sign up at the practice or sign up from home (while still connecting them with their doctor).

What would you consider to be the "best kept secret" about GoodMouth?
Craig and Seth: GoodMouth is a rare "win, win, win" opportunity. It's good for the patients, the practitioners and the practice. It also benefits the community at large via our Giving Goodness Program. It's amazingly easy to implement and provides immediate benefits.

Tell us about this "Giving Goodness" program.
Craig and Seth: As most dental practitioners are aware, the dental crisis in the United States is staggering. For every GoodMouth subscription purchased, we give away two toothbrushes, or the equivalent in dental care, to communities in need. It is a terrific way to give back to those who are the most at risk for oral health disease. To support this cause, we carefully select organizations that have a meaningful impact in their communities.

How can a dental practice begin working with you?
Craig and Seth: Becoming a GoodMouth practice is incredibly easy and highly impactful. We understand the challenges of dental office workflow and have built GoodMouth to integrate seamlessly with practices without being disruptive. Every aspect of the GoodMouth program has been carefully designed to benefit patients and the practitioners who care for them.

We can be reached on our website, www.goodmouth.com, via phone 855-312-3232 or via e-mail at dentists@goodmouth.com.

Dentaltown Magazine
May 2024
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