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Dental Marketing Summit Series

Errors:
Howie Horrocks and Mark Dilatush
Speaker: Howie Horrocks and Mark Dilatush
Category: Marketing
Course Count: 7   view courses Released: 12/1/2011
Expiration Date: 7/2/2019
You must purchase the entire series in order to view these courses.
The first course is available to view free of charge.

Series Details

Overall Series Description:
Join Marketing Summit instructors Howie Horrocks and Mark Dilatush for The Dental Marketing Summit Series. This series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently. Participants will receive personalized marketing plans & Unlimited New Patients – Volume 3 as part of their course material.

Cost:
The cost of the entire online CE series is $160. When you complete the series and successfully complete the CE test questions, we will ship you Unlimited New Patients – Volume 3 (retail $167). The CE series and the book compliment each other wonderfully to create a lasting and impactful learning experience.

Pre-requisites and Recommendations:
Follow the recommended steps outlined below to create a lasting and impactful learning experience.

  • Take our first course for FREE. (Additional fee is required for CE credits. CE credits are optional.)
  • Once the first course is completed, please fill out this survey so Howie and Mark may create a customized marketing plan tailored to your dental practice. You can use this plan as a reference while completing the remaining Dental Marketing Summit courses
  • Take course 2 - Business Basics of Building an Effective Marketing Plan. There will be a fee of $160 which will give you access to segments 2 - 7 of this series. (All CE credits are included in this fee)
  • Complete the Dental Marketing Summit Series and receive Unlimited New Patients – Volume 3 (retail $167)

The courses in this series must be taken in order.
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 1 REALLY Understand The Dental Consumer
Speaker: Howie Horrocks and Mark Dilatush
The presenters will uncover the results of in depth, independent dental consumer research. Participants will begin to realize that their preconceived notions about what dental consumers want & don’t want – are misaligned from reality.
Marketing
CE Credits: 1.5
Running Time: 1 hour
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 2 Business Basics of Building an Effective Marketing Plan
Speaker: Howie Horrocks and Mark Dilatush
Prior to segment 2, participants will receive a detailed analysis of their market and a beginning marketing plan for their specific practice. From there, the content of Segment 2 is designed to explain the various sections of your specific marketing plan.
Marketing
CE Credits: 1.5
Running Time: 1 hour
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable
Speaker: Howie Horrocks and Mark Dilatush
Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the results of their external promotion. Properly calculating return on investment from promotion results is also covered in detail.
Marketing
CE Credits: 1.5
Running Time: 1 hour
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why
Speaker: Howie Horrocks and Mark Dilatush
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable external promotion media with detailed descriptions of exactly how to approach each media type.
Marketing
CE Credits: 1.5
Running Time: 1 hour
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 5 Promotion Mediums - Strategies, Deployment, Progression
Speaker: Howie Horrocks and Mark Dilatush
Participants will continue to learn about all promotion mediums. Analysis, strategy, design, deployment volume, and proper deployment progression for all mediums will be revealed/discussed.
Marketing
CE Credits: 1.5
Running Time: 1 hour
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 6 The Internet - The opportunity & The First Steps
Speaker: Howie Horrocks and Mark Dilatush
Participants will learn the differences between just a nice looking website, and a dental consumer friendly/effective website. Search engine optimization is defined as are the steps necessary to gain full benefit from investment in search engine optimization.
Marketing
CE Credits: 1.5
Running Time: 1 hour
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 7 The Internet (continued) & Series Review
Speaker: Howie Horrocks and Mark Dilatush
The Dental Marketing Summit Series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently. Participants will receive personalized marketing plans & Unlimited New Patients – Volume 3 as part of their course material.
Marketing
CE Credits: 1.5
Running Time: 1 hour
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