Unveiling Predictive Factors for Engagement with Dental Caries Posts on Instagram

Posted: December 15, 2024
This study delved into the factors influencing engagement with dental caries-related posts on Instagram, revealing key insights for dental professionals. Misinformation was prevalent in 44% of posts, emphasizing the need for accurate dental information dissemination. Posts by regular users with positive sentiment garnered higher interactions, while business profiles and neutral/negative sentiment led to overperforming scores. Prevention-focused posts were associated with financial motivation, while treatment-related posts correlated with specific factors like time of publication and photo format. Understanding these predictive factors can enhance the effectiveness of dental content on social media and combat misinformation.

This article summary was generated by AI. To view the full article, click the link here: https://pubmed.ncbi.nlm.nih.gov/39669393/
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