Colgate Introduces Professional Direct

A New Way to Make Product Recommendations a Reality for Patients
Posted: September 16, 2020
Edited by Dentaltown staff

NEW YORK, N.Y. — Colgate introduces a new technology platform called Colgate Professional Direct (CPD), a website for dental professionals to make recommendations at the click of a button and send discounted Colgate products right to patients’ homes.

All dental professionals need to do is access the website from a computer, tablet or smartphone and create a profile. Then they can choose products and send the recommendations directly to their patients via text or email. Patients then click a link to the CPD cart and easily check out. The best part: when patients buy through CPD, products are priced at a discount (versus retail).

Colgate Introduces Professional Direct

The website will also provide access to the latest Colgate products, such as the new hum by Colgate smart rechargeable electric toothbrush. This new brand of smart toothbrush offers patented connected technology at an accessible price, guiding users to brush better by making it simple to track the frequency, duration and coverage of an individual's unique brushing style and to get personalized recommendations on how to improve.

To learn more and register visit


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