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Product Profile: Family Dental Marketing

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"Dr. Darold Opp's $786,000
Preventive Services Goldmine
Not many solo dentists have a hygiene department that produces a million dollars or more every year.

Dr. Darold Opp's family practice in Aberdeen, South Dakota, has been doing it for years. With hygienists' production covering the entire practice overhead (at just 43 percent), Opp enjoys a profit margin of 57 percent in his private, solo practice.

What's more—he refers out ortho and dentures and implants. Despite this, his office is among the most profitable solo practices in the nation.



How do they do it?
Opp recognized an opportunity years ago—which he found absent in nearly every general practice office—a focus on the backbone of dentistry: preventive services.

He engineered his idea after reading a column by Dentaltown's Dr. Howard Farran, titled “Getting to the Heart of Mom.” Opp realized he must differentiate his practice and be unique in order to stand out and be the choice among the 18 other dentists in his community of about 25,000 people.

How other dentists can profit
If you'd like the opportunity to increase your preventive services production to more than $750,000 annually, you'll be excited to learn that recently, Opp and his team leader, Bonnie Bather, documented and began to share their successful tips and techniques with other offices all over the country.

For the average family dental practice, Opp's unique $786,000 Preventive Services Goldmine System takes you through the process step by step. You can improve and re-integrate highly profitable, basic dental-care procedures in your practice, without the expense of added staff, hassle, expensive equipment or extensive CE that often ends in disappointment and debt.

Grow your income
With a focus on what any dentist can do to quickly and easily grow income by using what you already know and have been trained extensively to perform, the Preventive Services Goldmine is a brilliant light at the end of a tunnel of frustration, where many of today's modern solo practices find themselves.

What's inside the Preventive Services Goldmine?
You'll learn proven, simple and effective ways to differentiate your practice and attract countless families.

For example, you'll learn how Opp and his team conduct one major annual event every year that attracts hundreds of new patients and families in only one afternoon.

And you'll learn that it's not the expensive and time-consuming advanced clinical courses that will pave your way to economic freedom, but the implementation of a unique system designed for use in any general practice.

For more information, visit SmilePalooza.com/786k, or call (605) 715-7235 to request a free discovery package, valued at $199.


Dentaltown Magazine
September 2025
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