It was a dark and humid night on Victoria Harbour. The
choppy water lapped against the hull of the alluring Aqua Luna
junk boat as four top dental industry CEOs watched the
Symphony of Lights laser show illuminate buildings on Hong
Kong Island and the Kowloon peninsula. After the harbor
cruise, the four disembarked the Aqua Luna and sauntered over
to Hullett House, an English Colonial building on Canton
Road, for a traditional Cantonese feast. There, Dr. Howard
Farran, John Christensen, Dr. Rhonda Savage and Patrick
Tessier assembled around a table for a spirited evening.
The gathering conjured themes of Woody Allen’s recent hit,
Midnight in Paris, where a group of high-profile writers rendezvoused
in an enchanting place and time. What brought literary
leaders like Hemmingway, Fitzgerald, Stein, Porter, Dali and
Picasso to Paris in the 1920s? The same thing that brought these
four dental thought leaders together nearly a century later on
this particular night in Hong Kong: a passion for creating meaningful
lives and professions; the thrill of collaborating and vetting
ideas with like-minded people.
In a quest for continuous improvement of the dental profession,
each traveled from the U.S. to Hong Kong for the World
Dental Forum, an international dental event where more than 500
participants from seven countries gather to share innovative
approaches to dentistry from around the world. As the evening progressed,
and the brainstorming between the four garnered momentum,
a fundamental link between the four became evident: passion.
WHAT IS PASSION?
In the opening scene of the movie Heights, Glenn Close’s
character lectures her university students on passion. “That is
the problem with us today,” she warns, “we can’t remember what
it’s like to be consumed with desire. We have forgotten passion!
… for Christ sake, take a risk sometime this weekend!”
For these leaders in dentistry, this kind of deep, risk-taking zeal
permeates all aspects of their lives. It’s a character trait. The line
between their personal life and their professional life blurs because
their jobs aren’t just jobs; they are purposes, they are life-long
quests for improving the world around them – they are passions.
And passion doesn’t have a pause button.
But what is passion, exactly?
Psychologist Robert Vallerand defined
passion as “a strong inclination or
desire towards a self-defining activity
that one likes (or even loves), finds
important, and in which one invests
time and energy… these activities
come to be so self-defining that they
represent central features of one’s identity,”
(Dr. Robert J. Vallerand, 2007).
Vallerand’s progressive research
posits that passion improves performance
in all aspects of life. Dr. Farran,
Dr. Savage, Mr. Tessier and Mr.
Christensen can all attest to this. All
four were invited to discuss their passions
at this impromptu roundtable,
and how each were driven to create
organizations that make important
contributions to the world of dentistry.
DR. HOWARD FARRAN: PASSION TO BUILD A DENTAL COMMUNITY
“Early on in my life, my goal was to become a dentist,” said
Dr. Farran. “I aggressively achieved that goal, but once I did, I
yearned for something more. It didn’t take long for me to experience
the isolation common to many practicing dentists. I felt
like I was on my own island doing my own dentistry with
nobody to bounce ideas off of until I could go on a fishing trip
with the friends I’d made in dental school. I was driven to find
a way to communicate with my peers all the time instead of
when it was convenient for a handful of us to get together.
Thank God for the Internet!
“I created Dentaltown so no dentist would ever have to practice
solo again. I realized that if dentists could collaborate easily
and effectively, then ideas for improvement could be shared by
all and could have a dramatic result for the participants. With
more than 150,000 Dentaltown members worldwide today, we’ve become the largest dental community in the world! I insist
that passion was, is and always will be a fundamental tenet to my
success, so much so that I made ‘be passionate, enthusiastic and
determined to make a difference’ one of the core values expected
from every employee of my company.”
DR. RHONDA SAVAGE: PASSION TO ELEVATE PRACTICE MANAGEMENT
“Today my area of expertise focuses on dental practice management,”
said Dr. Savage. “But even before purchasing Linda
Miles and Associates (now Miles Global), dentistry was my true
calling. My passion for this profession
was so strong that it led me to be an
active duty dental officer in the U.S.
Navy. After that, like Dr. Farran, I also
started my own practice.
“In dental school, they teach us
enough to succeed clinically, but when
it comes to the business side of the dental
practice, we all could use some help.
I may have been passionate about
improving the smiles of my patients,
but my quest soon turned into becoming
a resource for dentists who needed
help with systems, accountability and
communication. When we give aid to
a dental practice to help its bottom line,
the staff and doctor(s) can treat all of
their patients to the best of their ability.
“I am currently the CEO of Miles
Global and I focus on helping dental
offices become more successful. My
goal is to encourage and empower other
dentists. I’m very attentive and make
great recommendations, while making the whole team feel
extremely inspired. My passion is to do all I can to ensure their
growth and trigger them to be even more successful.”
PATRICK TESSIER: PASSION TO AID THE DENTAL PROFESSION
“I joined the dental laboratory business a dozen years ago,”
said Tessier. “As a mechanical engineer with an MBA, I immediately
fell in love with the dental profession. All of my education
and experience have been fully utilized, but the most impressive
aspect of the dental business is the fundamental fact that dentistry
helps people; there is a real-time direct connection with
doctors and patients.
“When I was introduced to Modern Dental Laboratory a
decade ago, I knew almost immediately that importing the high-quality
work from Modern could improve the lives of our clients and their patients. My fundamental business
model separating manufacturing from customer
service allows MDL USA to offer world-class
quality products with white glove service and
great pricing.
“As my import business grew, the quality
difference became very clear. Doctors loved the
work. Comments like ‘after 25 years, I now
enjoy restorative’ became common. I began to
realize we were actually helping improve dentistry
by allowing the doctor to focus on treating the patient, not
fussing with the lab work.
“It makes me very proud to think we are helping dentists
deliver the very best dental health care they possibly can. Every
day I get to count my blessings: that I was fortunate to be introduced
to this business by Mr. George Obst of DSG; that I was
lucky to meet Mr. Godfrey Ngai of Modern Dental; that every
day I get to work with my friends at MDL USA to serve our
dentist clients and help them deliver
great health care. I think it is our
human duty to do the very best with
skills and abilities we have. It is my
passion to make the most of my blessings
and try to make a positive difference
in the world.
JOHN CHRISTENSEN: PASSION TO SPREAD THE WORD
“When I graduated from Northwestern
University’s Advertising/
Marketing Graduate School in 1980 and started my agency,
chrisad, I accepted any type of client who would pay the bills,”
said Christensen. “Almost immediately, dentists began contacting
me and we began conducting fairly extensive patient-consumer
research by testing various advertising approaches.
“The first couple dental clients did not do well. I later
understood the reason for this was not the marketing but rather
the aspects of practice management that no amount (nor quality)
of marketing could overcome. The third dental client’s practice
was optimally configured, their early marketing sparked a
yet unheard of growth, and before I knew it, I had dozens of
dentist clients in the San Francisco Bay Area.
“I had no idea that no other marketing firm had ever specialized
in dentistry. What excited me the most was that with every
marketing step my company took, and every bit of data we
uncovered, we knew we were pioneers. Every day revealed a new
breakthrough – even today, after 32 years of exclusively working
with dentists, with the largest database in the world of in-practice
patient-consumer behavior, working
in four nations and with 100-million
mail marketing pieces out each year, we
are still experiencing similar exciting
breakthroughs.
“I never view my job as work, but as
a fun game because I know the outcome
is 100 percent certain, I will never give
up on any client and will passionately
stand by their side until they attain it. It’s a great deal of fun!”
WHAT IS YOUR PASSION?
Does your work “consume you with desire”? Do you take
risks to attain those desires? Great leaders answer “yes” to both
of these questions. Passion is a type of energy that is manifested
from inside; a force to be tapped into, accessible to all. When
someone is truly passionate about what they do, like these dental
giants, others are drawn to you. Your passion, whether it is to
build a dental community, to permeate into a practice, to help
the dental community or to spread the word, attracts the attention
of your patients and employees. It inspires and enlivens
them. The excitement that your passion generates will keep your
patients retuning again and again and will keep your staff
around for years on end.
Deep down, we all have passion for what we do. We’d like for
you to share your passion with the Dentaltown community. Please
share your story here: www.dentaltown.com/whatisyourpassion. |