Scientific Metals, a rising precious
metals refining service company, is through with that sort of rusty business
model. The company is not only changing how the worth of your scrap
metal is being determined, but its sleek business model aims to provide
dentists with a larger settlement percentage. Dentaltown Magazine spoke with founder Mark Weinberg to learn more about Scientific
Metals and how the company has put a new dent in the scrap metal
recovery industry.
First of all, can you tell me a little about the history
of Scientific Metals? Why did you start a
precious metals refining services company?
Weinberg: Before I even dreamed about being in this industry,
I had a friend who for years would drive around to dental
offices, dental labs and jewelry shops and buy scrap metal from
dental offices, dental labs and jewelers. He’d sell them to a refinery
and pocket the difference. While I always thought this was
interesting, I never took much interest in it.
One night, he was explaining to me the “ins and outs” of his
business and he told me there was a void in the market for high quality
jewelry alloy (alloys jewelers use to manufacture jewelry).
He asked me to help finance this endeavor. His market
analysis made a lot of sense for jewelry alloy but there was
another angle I saw in his analysis that jumped out at me. For
years my friend made a decent living as the “middleman” or
“broker.” So I asked him two questions: 1. “Do most dentists
sell their scrap metal to guys like you?” and 2. “Why wouldn’t
a dentist just skip right over you and send it in to the same
place you send to?” His answer to the first question was, “A
big percentage of dentists sell their scrap to guys like me,”
and his answer to the second question was, “I have no
idea, but I’m glad they don’t.”
Being both a firm believer in the long-term increase
in gold prices and the potential of palladium as a secondary
source used in dental scrap, I immediately saw
a business opportunity, and that was to invest capital
in equipment and process the material ourselves.
This would provide dentists and dental labs with a
unique value proposition of receiving more money
for their scrap by sending it in to essentially the
same place that my friend was. After a lot of due
diligence, hard work and financing, Scientific
Metals was born.

That’s a great story! So, tell me what
industries you serve. What materials
do you accept?
Weinberg: Well, our main industries are the
jewelry and dental industries. From the jewelry
industries, we accept karat scrap, polishings, grindings,
etc. And from the dental industries we accept extracted
crowns and bridges from dental offices, and grindings, flashings,
sweeps, etc., from the dental lab.
How has the company evolved since its inception?
Weinberg: We have had many key moments in our evolution,
but by far the most significant has been the addition of my son,
Dave Weinberg, to the team. With an MBA in finance and operations,
Dave has done some remarkable things for the company
and our customers. Prior to his addition, we were predominantly
a regional company focusing on states like Michigan, Indiana and
Ohio with a traditional business model based on reps and subcontractors.
Using the tools of his education, he convinced me that
with a revamped business model and cost structure, we could pass
on all of our cost savings to the customer in the form of superior
scrap returns. He called his concept the “Amazon.com version of
the precious metals scrap industry.”
Elaborate on this “Amazon.com” analogy. Does
it explain why you don’t employ reps, attend
very many trade shows or mail scrap collecting
jars to every dentist across the country? What’s
your strategy?
Weinberg: Simple – cost savings for us translates into great
scrap returns for our customers. And great scrap returns keep
customers coming back and telling their friends and colleagues
about us. Similar to the way Amazon.com passes on its cost savings
to the customer by not having bricks and mortar (i.e.: retail
stores), Scientific Metals passes on its costs savings to the dentists
in the form of great scrap returns by eliminating our version
of bricks and mortar – labor. This means essentially
eliminating reps, brokers and subcontractors – virtually eliminating
personal office visits. Our main and driving strategic
focus is on having a unique and unrivalled cost structure, centered
on dentists bypassing the traditional broker, middleman,
or rep and simply scheduling a pickup by phone or online,
thereby receiving great scrap returns. Everything we do is centered
on cost savings, which means we do not send out scrap
collection jars across the country, nor do we send out beautiful
brochures to every dentist in the country. We also don’t attend
every trade show in the country. All of this is for one reason and
one reason only – lower costs for us translate into great scrap
returns for our customers.
How have your customers gotten to know about
Scientific Metals?
Weinberg: Consistent with our business model, we rely
primarily on word of mouth and referrals within the industry. We are very proud to currently work with American
Association of Oral and Maxillofacial Surgeons (AAOMS), the
American College of Prosthodontists (ACP), the Florida
Dental Association (FDA), the Arizona Dental Association
(AZDA) and the prestigious Seattle Study Club at both the
national and local levels. We are also in the process of finalizing
partnerships/affiliations with three additional state dental associations.
You would be amazed how effective and compelling
a good word-of-mouth reference is.
We have also run a full-page ad in
Dentaltown Magazine consistently for
the last year. Townies talk and have
definitely spread the word about us.
Our analysis has shown that every satisfied
Townie customer yields approximately
two additional customers by
referral at some point.
What sort of feedback have
you gotten from your clients – especially Townie clients?
Has there been any reluctance
from dentists to send
in their scrap as opposed to
a person picking it up from
the office?
Weinberg: Overall feedback has
been fantastic. Years ago, we had some
initial concerns whether traditional
dentists would feel comfortable sending
in valuable scrap as opposed to a
certain level of comfort of having
someone come to the office and pick it
up. But those concerns have been put
to rest over the last decade as we routinely
receive packages of scrap from
dentists who have been saving for 10-20 years with very high
values. Plus, we offer our customers free insurance on all shipments.
We have received countless e-mails and phone calls from
our customers telling us how happy they are that they turned
down cash on the spot and sent their scrap to us instead. Plus,
we have made the shipping process so simple that sending it in
is no longer about shipping forms and labels. Now it’s just one
call or a click away. Townies are tech savvy and realize a value
proposition when they see one. As a result, they have embraced
our model with open arms.
What can you tell me about the shipping
process? How is it unique?
Weinberg: Our goal is to make the shipping process as simple
as possible. We don’t want our customers to sacrifice convenience
by having to ship the scrap rather than having it picked up.
Here’s how the process works: Once a dentist is ready for a
pickup, all he/she does is pack the scrap in any packaging (padded
mailer, box, etc.), call our toll-free number or visit our Web site,
provide their address and date of pickup – and they’re done.
That’s it?
Weinberg: That’s it. FedEx brings the pre-addressed shipping
label to the customer at the same
time as the pickup. No paperwork, no
shipping labels. We do it all on our end.
Of course, we also offer the traditional
method of sending a container and a
shipping slip to the customer if they are
not ready for a pickup. But we’ve found
that dentists prefer to call and tell us to
come get the scrap when it’s ready. As a
result, we believe shipping your scrap
provides the same level of convenience
as having it picked up. It’s just being
picked up by FedEx instead of a broker,
rep or middleman. Time and time
again, our customers have commended
us for the efficiency and simplicity of
our shipping process.
Can you please explain the
process after a doctor sends
you material to refine? What
sort of communication can
a dentist expect during the
process?
Weinberg: I’ve always boasted that
we offer an unrivalled customer service
experience from pickup to payment. If
dentists call, they are immediately
greeted by a warm member of our staff who is happy to answer
any question or schedule a pickup. When our staff schedules a
pickup they are sure to make the process as simple and friendly
as possible, and they schedule the FedEx pickup around the customer’s
schedule. If dentists schedule a pickup online, we immediately
call them to confirm and ask if there are any special
requests for the pickup, i.e.: office hours, supplies, etc. Once we
receive the package, we immediately call to notify the customer
of the scrap receipt, provide them with a timeframe for when
they can expect the materials to be processed, and answer any
relevant technical questions they might have. Once the scrap has
been melted, assayed and its value determined, we will inform
the customer of the value of their scrap and offer payment
options. Finally, about two weeks later, we will call again to
make sure the payment was received and to obtain general feedback regarding the entire process from the customer’s perspective.
So all in all, customers can expect a very warm and thorough
experience.
Do you provide a settlement sheet? What settlement
methods do you offer? What precious metals
do you pay for?
Weinberg: We offer a very detailed settlement sheet that
outlines exactly how many grams of
each metal were recovered from the
materials that were sent in. We pay on
four metals: gold, platinum, palladium
and silver. The settlement sheet will
also show what price of each metal was
used to arrive at the value. We use the
average price of the metal from the day
we receive the materials to the day the
materials are finished being processed.
This is the fairest and most transparent
method to use for us and the customer.
Customers can opt for payment in
either check or gold bullion/coins.
What are the common misconceptions
dentists have about
precious metal recovery?
Weinberg: The biggest misconception
is that lower fees from a company
necessarily translate into higher
dollar returns. This might not be true
all of the time. I have had several discussions
over the years with dentists
who have complained about their
scrap returns after submitting it to
someone promising unrealistically
low fees. It may sound enticing, but
sometimes it may just be a gimmick sales tactic.
How does your business differ from the salespeople
who visit dental offices, weigh scrap and offer
a cash settlement just based on that weight?
Weinberg: In general, without melting and assaying the
material, the person offering an immediate cash offer settlement
can only visually estimate the scrap value based on how much
yellow and white metals are present. In order to account for the
broker’s profit and the uncertainty of the metal content, the cash
offer usually is conservative. The only way to receive full and fair
value is to have the scrap melted and assayed for precious metal
content. I always stress that a dentist receiving cash on the spot
may be “leaving money on the table.”
Give us an example of a dentist potentially “leaving
money on the table” by accepting an immediate
cash settlement.
Weinberg: Dr. Daniel Cobb in Ohio sent me an e-mail that
read, “About two months ago a company rep came by the office and
wanted to buy my scrap metal. I was interested to see what my scrap
was worth, so he weighed it out and offered me a significant sum in
cash. I wasn’t in a hurry to get rid of it, so I said no and put it back
in the drawer. About a month later I saw
an advertisement for Scientific Metals in
Dentaltown Magazine. I sent my scrap in
and was astonished to find that it was
worth about three times more than what
the other rep had offered in cash.”
What can dentists do to ensure
they are getting a fair and honest
return on their scrap?
Weinberg: Aside from actually processing
their own material – a costly and
complicated process – the only practical
measure a dentist can really take to maximize
or ensure a fair and honest return
is to send their scrap to a reputable company
with strong references and credentials.
Dentists should ask colleagues
about their experiences with any particular
company, they should peruse the
company’s Web site, and they should also
find out if the company works with any
dental associations or organizations.
When a potential customer visits our
Web site, they can see on our homepage
some of the associations we work with.
Some other questions a dentist should
ask themselves when deciding where to
send in their scrap include: How is their customer service? Do they
keep customers informed throughout the process? Is there transparency
in their settlement sheet? These are some of the questions
one should start with. But in the end, it comes down to trust.
In a nutshell, what is Scientific Metals’ competitive
advantage over its competition?
Weinberg: We save money by virtually eliminating reps,
brokers and subcontractors. The money saved gets passed on to
the dentist in their scrap return. Pretty simple!
For more information about Scientific Metals,
visit www.scientificmetals.com, or call 888-949-0008. |