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Nick Fotache
Nick Fotache

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How to get ChatGPT to recommend your practice

How to get ChatGPT to recommend your practice

9/17/2026 9:30:00 AM   |   Comments: 0   |   Views: 40
Search is changing, and patients aren't finding dentists the way they used to. More and more patients are turning to AI tools like ChatGPT, Gemini and Claude to look for a dentist.

And if your practice isn't getting mentioned, you're losing patients to your competitors.

So the obvious question is: what makes ChatGPT pick certain dental practices and completely ignore the others? And more importantly, what can you do to increase your chances of showing up and being recommended?
 

There's No Secret Trick

Right now there's a whole bunch of companies trying to sell dentists on AI search optimization packages, usually in the thousands, that are supposed to get your dental office cited by AI when a patient is looking for a new dentist. But in reality, they don't really do anything.

And the reason why is that there's no magic button or secret code they can drop into your dental website to make AI search engines start recommending you.

 

What ChatGPT Looks At

When a patient asks an AI search engine like ChatGPT or Claude to recommend a dentist, that AI isn't some mastermind with secret knowledge about who's a good dentist in your area. What it actually does is just run a regular web search, the same thing a patient would do on Google. Then it looks for trust signals that help it decide who's a good dentist in the area.

So what are these trust signals? Well, they're the same things a real patient would check if they were picking a dentist.

 

Trust Signal #1: Reviews

First, your reviews. The fastest way for ChatGPT and other AIs to figure out if you're a good dentist is to look at what patients who've actually been to your practice have to say. So if you've got a great stream of positive reviews coming in, on Google, on Yelp, on Healthgrades, and everywhere else patients talk about you, that's the biggest, strongest signal you can have.


How to get ChatGPT to recommend your practice

Now, your rating definitely matters, your star rating needs to be up around 4.9 or 5 stars. But what also matters is the total number of reviews.

So say you've got two practices, one's at 4.9 stars with 500 reviews, the other's at a perfect 5 stars but only 100 reviews. ChatGPT picks the one with more reviews as its number one recommendation, because it figures that if more people went there and had a great experience, it must be the better choice.


How to get ChatGPT to recommend your practice

And it's not just Google reviews. When AI sees you rated well on Google and mentioned across Yelp, Healthgrades and ZocDoc too, all saying good things, that's a much stronger signal than Google alone.

 
Trust Signal #2: Your Google Business Profile

Your Google Business Profile needs to be filled out and up to date with your hours of operation, your phone number, your website address, and the services you offer. AI pulls information about your dental office straight from your Google Business Profile.


How to get ChatGPT to recommend your practice

The problem is, a lot of dentists don't bother to keep this updated. Maybe they're called Smile Dental on their website but Smile Family Dental on their Google Business Profile, maybe the hours don't match what's on the site, or the dental services aren't even listed on the profile. All of this creates conflicting information, and when the AI sees that, it scores you negatively.

Now you might be wondering why AI is so strict about all of this, and the reason is that dental practices fall under healthcare, which Google and AI search engines treat with a lot more caution than your average business. They call it Your Money or Your Life, and it covers anything that could seriously affect someone's health, finances or wellbeing.

 
Trust Signal #3: In-Depth Pages for Every Service

The third thing ChatGPT looks at is whether you've got dedicated, in-depth pages for each dental service you offer, and the reason that matters is that patients don't just search for "dentist near me." A lot of the time they've got questions about a specific procedure, or they're looking for a dentist to handle something particular like dental implants or veneers, and they want answers around that exact thing. So they'll ask ChatGPT something like recommend me a good dentist for dental implants, or who's the best dentist for veneers in my area.

Now, in order for ChatGPT to figure out whether you even provide that service, it needs to find in-depth landing pages on your website, pages that don't just mention the procedure but actually answer the questions patients tend to have about it.

So when the AI goes digging through your site, it needs to see that you give a ton of real information on that page, because that's the only way it can confidently tell a patient that yes, this practice does implants, here's how it works, here's what it costs, and here's why they're a good choice for it.
 

The Bottom Line

Here's the thing to remember: these trust signals don't work on their own. You can't have a pile of great reviews sitting next to a bare-bones website with no service pages and expect ChatGPT to pick you. AI looks at the whole picture, so you have to think of it as a full circle. Your reviews, your Google Business Profile, your in-depth service pages, all of it working together is what dental AI search optimization is about.

Building this kind of reputation takes real work and a bit of time, and anyone promising you instant results is most likely selling you something that won't move the needle.
Category: Marketing, Practice Management, HR and Accounting
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