Dental Marketing
Dental care providers are struggling their way out in the highly-competitive marketplace. With innovative dental marketing strategies, they can distinguish their practice with a unique value proposition and stand ahead of their competitors.
Blog By:
Ajay Prasad
Ajay Prasad

How Online Reputation Management Improves Patient Acquisition for Dentists

How Online Reputation Management Improves Patient Acquisition for Dentists

8/24/2018 4:46:19 AM   |   Comments: 0   |   Views: 88
Online dental reputation management has always been vital for dental care professionals. However, today with about 84% of patients using online reviews to evaluate a healthcare provider (including dentists), and to learn more about their dentist’s background and their dental practice; as well as checking their online profiles before contacting their dental care office, reputation management for dentists has become even more crucial. As it not only helps the dental practices in acquiring more patients, but also strategically promotes the practice’s unique features, services, and treatments.

What Should You Do to Improve Patient Acquisition?
As already mentioned, people have choices for all types of dental care services and they are very cautious before committing to an appointment. Yet in this Digital Age, your online reputation may not necessarily reflect your real-life patients’ perception. Why? Because offline, your reputation grows as a direct result of the quality of your services, and the care you provide to your patients at your dental care office. Whereas, when it comes to online dental reputation management, it is a general observation that dissatisfied patients are more vocal online than compared to the happy and satisfied patients.

Therefore, you need to reach out and take control of your online reputation as a dentist; so that your online patient satisfaction level becomes a clear reflection of your actual patient satisfaction level. Or else, your online reputation can take on a life of its own due to the multitude of online reviews and star ratings, along with the discussion that happens on social media instead of in person - regarding the care and services you provide.

Dental Reputation Management Also Aids Patient Retention
Reputation management for dentists is also imperative because it makes your profile and reputation on review sites more authentic and helps you in managing your dental practice for potential patients; thus, facilitating modern patient acquisition. Moreover, it also lets you handle negative reviews for an increased patient retention.

As a dentist, chances are that you might collect a few poor reviews; but when you are actively managing your online reputation – you very well know how you want your patients to view you, and you are committed to building trust. So with the help of a dental care reputation management tool, you can easily reach out to the unhappy patients when they leave a feedback, and can quickly respond to patients’ concerns; thus, improving the chance of recovering unhappy patients, and ensuring that your practice remains at the top of their referral list. 


NoteWhen responding to a negative review, Craft a mature response and apologize for the problem, while committing to do better next time. Remember not to place blame on the reviewer and sound as positive as possible.

The Benefits Are Lot More Than Just Patient Acquisition
The potentiality of online reputation/positive reviews not only ensures that you have a better chance of acquiring new patients when they are looking you up on the internet, it also helps in your dental online marketing campaigns by having an impactful presence in search results, as Google and other search engines incorporate these factors in their algorithms for SEO rankings. This way, you own a better chance of patients learning about your dental practice, even when they don’t have a direct referral for your services and treatments.

What’s more, having a stellar online reputation helps you position your dentists as experts in the field by educating existing and potential referral sources about the unique benefits of the available treatments and procedures at your dental clinic. As already mentioned, it lets you manage negative feedback in a positive manner, along with keeping your dental practice updated on the changes in the digital marketplace.

So what are you waiting for? Make use of our dental reputation management program today to establish a lasting business with new referral sources in the online community surrounding your dental care practice. We, being a full-service healthcare marketing agency, exclusively focus on dental care providers to have healthy website traffic and work to strengthen the trust of new potential patients in your dental care practice.
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