The Overlooked Basics
The Overlooked Basics
A summary of what every dental practice owner should know and implement in the day to day operations of their practice.
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Top 5 Mistakes Made by Practice Startups

Top 5 Mistakes Made by Practice Startups

3/27/2018 10:12:27 AM   |   Comments: 0   |   Views: 103
Excitement surrounds the establishment of a new practice, and unfortunately, many legal aspects involved in starting a new practice become ignored as ideas build. The list below depicts 5 of the most common mistakes that we see entrepreneurs and start-ups make:

1. Failure to establish a clear agreement with co-founders

Co-founders should obtain a partnership agreement to avoid potentially devastating problems later. A partnership agreement should outline items such as: the mission/ goal of the practice, the division of the practice in terms of percentage share, the roles and responsibilities of each co-founder, the expected time commitment of each founder, the assets each founder contributes to the practice, the salary allocation for each founder, and how key decisions will be made in the practice. Defining the roles, contributions, and expectations of each founder eliminates conflict that may arise later down the road due to uncertainty and non-binding terms.

2. Deciding to start the practice as a sole proprietorship or a partnership instead of a corporation or LLC

While sole proprietorships require no legal documentation, fees, or filings other than state or local business permits, establishing a practice as a sole proprietorship may yield negative future consequences. While in some (rare) cases establishing your practice under a sole proprietorship or partnership may reap tax benefits, in other areas founders are unprotected. 

3. Failure to protect intellectual property

 Every practice should take the necessary measures to protect any intellectual property developed. Intellectual property include inventions, works of authorship, logos and slogans, and other assets that could diminish profitability if used by someone else. Forms of protection include: patents, copyrights, trademarks, service marks, trade secret protection, confidentiality agreements, as well as confidentiality and assignment agreements for employees. Protecting intellectual property ultimately preserves the value of your practice and prevents others from attempting to capitalize on that value.

4. Lack of Terms of Use Agreement and Privacy Policy for the website

The Terms of Use Agreement on a website defines the conditions, requirements, and clauses relating to the use of the website. Information in the Terms of Use Agreement includes items such as the copyright protection and the termination of usage clause that will go into effect should a user violate the website's terms. A well-written Terms of Use Agreement will cover items such as liability limits, dispute resolution, warranties, as well as return and refund policies. The Terms of Use Agreement on a website ultimately defines a site's usage while protecting the site owner from certain liabilities.

The law requires a Privacy Policy on a website if the website collects data from users. The Privacy Policy notifies the user of the personal data collected and outlines how the data may be used or stored in the future. A well-written Privacy Policy includes items such as: the potential selling or usage of the data by third parties, data collection protocol for children under 13, a description of the cookies and other technology used by the site, and data security and protection measurements taken by the owner of the site. Due to the specificity of a Privacy Policy, using a "one for all" format approach will not meet the appropriate standards. The Privacy Policy should specifically describe the data collection, distribution, and protection methods specific to the owner's website.

5. Improper Employment Procedures

Many practice startups do not implement employment procedures in compliance with the law. The appropriate forms and documentation remains critical to a healthy practice. Every employee should receive and sign the authorization and consent forms for employee criminal history reports and background checks. After hired, employees should fill out and return an Employee Direct Deposit Authorization Form, an Employment Eligibility Verification Form I-9, the IRS Employee's Withholding Allowance Certificate Form W-4, the IRS Wage and Tax Statement Form W-2, signed contracts and confidentiality form, as well as a signed Employee Manual page. A well-written Employee Manual remains as one of the most important over-looked items in the hiring process. The employer should ensure the completion of all documentation and fill out the New Hire Reporting Form. Failure to provide the proper documentation leads to future legal complications that could have been easily avoided.



OBERMAN LAW FIRM 

Stuart J. Oberman, Esq handles a wide range of legal issues for the dental profession including cyber security breaches, employment law, practice sales, OSHA, and HIPAA compliance, real estate transactions, lease agreements, noncompete agreements, dental board complaints, and professional corporations.
 
For questions or comments 
regarding this article 
               please call (770) 554-1400 
           or visit www.obermanlaw.com
 
 Email Emily Calvert at emily@obermanlaw.com to hear Stuart J. Oberman, Esq speak at your next event.

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