Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

DMM #23: Considering EDDM (Every Door Direct Mail™)? What You Need to Know FIRST!

DMM #23: Considering EDDM (Every Door Direct Mail™)? What You Need to Know FIRST!

10/10/2016 11:21:27 AM   |   Comments: 0   |   Views: 142

In this episode of Dental Marketing Mastery, Mark and Howie break down the differences between EDDM and Bulk Mail, when you should use EDDM, which demographic is better, and more.

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Podcast Highlights:

  • What is EDDM?
  • When should you use it?
  • The right budget for EDDM
  • Why EDDM is best for price-incentive-based marketing
  • Which demographics work best for EDDM?
  • When Should You NOT use EDDM?
  • Income targeting
  • Carrier rates
  • How some households will skew EDDM targeting
  • When to use Direct Bulk Mail
  • Ad types for Direct Bulk Mail
  • Advantages of Direct Bulk Mailk
  • Budgeting
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