Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

Dental Marketing Mastery #17: Website Do's and Don'ts

Dental Marketing Mastery #17: Website Do's and Don'ts

8/29/2016 3:00:00 AM   |   Comments: 0   |   Views: 85

What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, we explain.

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Podcast Highlights

  • Ownership of your site's domain
  • The page most moms will visit
  • The importance of your "meet the dentist" page
  • How to properly do a "meet the dentist" page
  • What to highlight, how to be approachable
  • How to do a personal video
  • Services: Which ones are important?
  • How to appropriately mention pricing
  • How to display technology and conveniences
  • Social media and SEO
  • The importance of attracting vs. educating
  • Why your site shouldn't be a dental journal
  • Show off your operatory? No way!
  • How much should you invest into your website?
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