Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

Dental Marketing Mastery #13: Common Mistakes, Part 1

Dental Marketing Mastery #13: Common Mistakes, Part 1

8/4/2016 4:00:00 AM   |   Comments: 0   |   Views: 77
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Are you making some of these mistakes when it comes to marketing your practice? 

Podcast Highlights:

Mistake 1: Not calculating or adhering to a marketing budget.

  • Definition of a budget.
  • Percentage of revenues that should be dedicated to marketing.
  • An example practice and its marketing spend

Mistake 2: Starting and stopping

  • The value of staying consistent.
  • Under and overspending.
  • What to do when your practice is doing well.
  • How peaks and valleys can be stressful.
  • Slow and steady wins the race.

Mistake 3: Budget Allocation

  • Not letting yourself be the dentist who has to work on a full set of veneers you didn't do.
  • Which mediums to spend your budget on.

Mistake 4: Impatience

  • Understanding that your practice's success depends on a ratio of dentists to population.
  • How year 2 looks compared to year 1.
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