Bill Rossi: Advanced Practice Management
Bill Rossi: Advanced Practice Management
Bill Rossi and team are involved in the on-going management of over 260 practices and oversee more than $30 million of activity per month. Each year they do over 600 on-site consultations giving them perspective for giving practical, tactical advice.
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Bill Rossi
Bill Rossi

HEY DOCTOR, INSIST ON BEING TREATED LIKE A "BIG GUY"

1/7/2016 4:18:58 PM   |   Comments: 0   |   Views: 128
The next time you buy equipment such as Cone Beam Imaging, a CAD/CAM machine or another unit, before you write that check, say to the rep, “I am paying the same price you would charge your big corporate clients, right?” See if they give more than lip service to supporting private independent practices (still the great bulk of their business).  They should give you just as good a deal as everyone else. Insist on it!*

And, when you sign up for a PPO, ask, “Are you paying others more for the same services? And, if a patient goes on your website, do you give preferential treatment to providers in the big groups when patients search for providers?”

A particularly troubling thing I’ve heard is that some insurance companies have ownership in some of the larger groups. It’s pretty convenient to give their own guys a better deal. It seems unethical and uncompetitive to me that they can collectively bargain and you can’t. Ironically, the reason that it is antitrust for dentists to collectively bargain is presumably to have fairness in the marketplace but those regulations are a lot more “fair” to the big conglomerates. Something should be done about it.
 
There is a place for the big group practices. For one thing, they are an excellent training ground for associates! And the people who will eventually buy your practice. (And, hopefully continue it as a private independent practice). 
 
* If anyone from Patterson, Schein, etc. can tell me otherwise (that these groups don’t get price breaks), I will print a retraction.
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