Growing Your Dental Practice
Growing Your Dental Practice
I am going to be interviewing 100 dentists over the course of the next few months to gather their best marketing tactics. I'll get as detailed as possible so that it is easier to implement the strategies.
Blog By:
asmith1213
asmith1213

Marketing Time

Marketing Time

10/2/2015 10:12:38 AM   |   Comments: 0   |   Views: 103
Since purchasing Oxford Dental Care in June we have created a brand new website and overhauled the website completely so that Google likes it more. You can see the current version here. Within three months we move back and forth from the bottom of the first page to the top of the second page for Google when you google dentist Idaho Falls. We are very happy with the results we have gotten so far, but we will keep working to get to a better position on the first page.

We are finishing our upgrades this weekend and will be ready to start some marketing. We would love feedback on some things that have worked well in other offices. Here are some of the things that we are taking into consideration:

1. Mailers are a great way to get brand recognition and to give an offer that will get people into the chair. They are fairly expensive and the direct return is undetermined. What are some ways that people have made their mailings effective and more cost effective? We have considered designing ourselves and distributing along the current mail routes with USPS which would be about 19 cents a piece.

2. Social media is a great way to increase awareness in the community and patient interaction. What are some ways that people have gained a good social media following and kept patients engaged?

3. We currently have a referral program going on, but would be interested to hear what others are doing by way of internal marketing.

Any other suggestions for marketing would be greatly appreciated!
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