Know a logo you can trust? For us, it's WebMD. What do you do when you sneeze one too many times? Head over to trusty WebMD for its expert medical advice even when we shouldn’t. That’s what a good logo can do for you.
How Is Dentistry Different Than Other Medical Practices?
Dentistry is very different when it comes to other healthcare practices. Even though dental services are essential, people still consider dental checkups and procedures as elective.
This directly impacts whether a dental patient will come to your practice or go somewhere else. Dental patients believe they have more time to shop around, so they look for additional benefits in addition to the procedure. This means that the first impression of your branding heavily influences them.
For instance, if a person is having angina pain, chances are they won’t even look at a cardiologist’s logo and rush to the hospital. But a dental patient may spend hours on the internet to find the best practice in the area. They will look you up and base their decision on the reviews, the location, and the ‘feel’ of the practice (read: branding).
Having said that, making a good impression on your audience is crucial to the footfall at your practice. Let’s take a deeper look at how a logo can impact your dental practice.
Dentistry Is A Brand- Why Does A Logo Matter?
How about we understand this from the point of view of a dental patient? Imagine that you have been ignoring a toothache for weeks now and are finally motivated to go to the dentist. The first thing we would do is whip out our phone, not if you are already using it, and type ‘dentists near me’ in the Google search bar and press enter. The screen will show many dental practitioners claiming to be the best. What do you do then? You open each search result and look at their name, the website, and the logo.
That’s when patients make their choice. They look at a plethora of practices before picking the one they feel most connected to. Does your dental branding connect with your audience? The first step to dental branding is a professional dental logo.
Why Should Your Dental Logo Stand Out?
The competition is fierce, with so many dental practices on your block alone. In this case, for you to attract dental patients, you must make your logo stand out and exude professionalism while still being warm. Here are some ways a professionally made logo benefits your business.
Eases Anxiety and Boosts Dental Checkups
Dental anxiety is no joke. Many people are scared even to enter a dentist’s office. A great way to address this anxiety and boost dental check-ups is by making sure your dental logo is professionally made.
A botched or shabby-looking logo will raise red flags in the patient’s head. To instantly ease potential patients' anxiety, your logo should convey a friendly and pain-free experience. This will relieve the initial anxiety and bring the patient to your practice.
Builds Trust and Brand Identity
A proper brand with an official logo represents a trustworthy dentist. Think of it this way, if a dentist has put effort into their logo and made sure it looks professional, what does that tell you about the dentist? Only that he too is a professional and cares about his patients enough to make them trust him.
This is also the perfect time to build a brand identity and show your audience what they can expect when they come to you. A logo is your brand’s complete identity condensed into a single picture. It should answer some of the most critical questions, such as what your core values are, how your practice is different from others, and what kind of atmosphere you want to create.
Memorability Brings In Patients
A great logo sticks. If your logo is unique and professionally made, people will remember it. Let’s refocus on our previous example and imagine how a patient finally decides to visit a dentist. If your logo is memorable and they have seen it before, their mind will immediately think of you when they think of going to the dentist.
The same can happen if two friends discuss which dentist they should visit. If, by chance, they come across your logo, they will most likely choose you for their dental checkup.
Anchors Non-patients
A picture speaks a thousand words, and so does your logo. Think of your logo as a visual anchor that hooks your audience at a glance. Logos are used across platforms for branding; if you have a strong logo, it will become the touchpoint for your dental practice.
Moreover, if your logo is like that of other dental practices, patients might overlook you. That is why having a unique logo and standing out from the competition is always important.
Reflects Quality of Patient Care
A poorly made logo will not convey quality patient care; instead, it will reflect unprofessional practice. Therefore, when designing a logo, keep in mind that details matter. The more thought and effort you put into the logo, the more people will think of you as a competent and committed practice.
It is also important to note that your logo should look polished and up-to-date so your patients know that you are using the latest technology and techniques for their dental procedures.
Conclusion
A professionally made dental logo can be just what your practice needs. With the right logo, you can hook the audience, convey quality dental care, and earn their trust. With the success of your logo, you will surely see the success of your practice.
If you’re excited and want to start working on your dental logo right away, you can always use a logo maker for dentists. All you have to do is enter your company name and customize the logo to suit your needs.