Being a dentist is more than just knowing how to clean teeth. You also have to be aware of how to run a growing business. Most dentists own their own practices--in fact, 85% of dentists own a personal practice. That means that you’re in charge of finding new clients for your business. Luckily, there are some fail-proof ways that you can fill your schedule with new and excited clients within a matter of weeks. Here are the best effective ways to do it.
1. Make Yourself Referrable
The word 'referrable' may sound a little funny, but it basically means that you need to market yourself in a way that makes your clients want to refer you to people. This all starts with the setup of your office. It needs to be warm and inviting, but it also needs to feel professional. By mixing interior design elements from office spaces and residential homes helps to make your clients feel comfortable and trusting at the same time. It also gives your employees a sense of comfort while still feeling a desire for productivity.
When people just move into an area, they will be looking around for a variety of different things. They will find a general practice physician, a school for their kids, and a dentist. Often, they find these things by googling “Dentist practices near me,” and then looking through the top results. For the new move-ins, this way of finding things is convenient and easy. However, it puts you in direct competition with the other dentist offices in your area. That’s why is it vitally important to have a professional and an engaging website since this is where you’ll attract a lot of your clients. Make sure that the contact information can be found easily, that the layout is artistic and professional, and that you have great reviews listed on the website. You should also communicate with growth strategy consultants on how your website can best help your company grow. You should also include pictures of the dental hygienists and any other dentists who work for you so that your future clients will feel like they can get to know the people who work there. This will help them to feel more personal with you and your employees.
2. Work With Your Current Clients
When new move-ins don’t go online to find a dentist office, they go to their neighbors. People trust each other. If a neighbor refers them to a specific dentist office, they will most likely go there. This why it is vital to keep in contact with your customers and your clients so that you have a good relationship. Make sure that the kids of families love coming to you--hand out prizes to make sure they love it--and ensure that the parents have a good time as well. You want your current clients to feel like they can talk about your office to their neighbors and hopefully, refer some new clients to you.
3. Sponsor Local Events
People pay attention to sponsors. The more a person sees the name of a company around time, the more likely they are to come to you. This is because people connect fame to reliability. If you’re well-known around town, more people will come to you. If you’re a newer dentistry, this might seem unfair. That’s why you should sponsor local events to help your name get out there on the streets. You can also host your own event in the community, and it doesn’t even have to be related to dentistry. Put your logo on the back of sponsored t-shirts, or put a poster up of your office location. Just make sure that people can see and recognize the name of the dentistry.
4. Focus on Positive Reviews
If future clients go to Yelp, what will they see about your business? Are you getting mostly positive reviews? Or a lot of negatives? If you’re not getting the number of positive reviews that you were hoping for, it might indicate that you’re doing something wrong with the business and you need to change. If that’s the case, then change. Getting positive reviews is vital to having a growing business. People will read the reviews that others have left and judge you based on those. Listen to your clients and encourage them to give you feedback as well. Let them know that you want to hear from them and tell that you need their help in improving.
Take the time that you need to improve your business. Make the changes that need to happen and hire people who represent the image that you’re trying to maintain.