Are the one who is exploring some brilliant ways to grow your dental practices? If yes, then, Dental Marketing is the right option for the dentists like you. To sustain in today’s scenario, marketing forms the base for every business by promoting their products and services in the best possible way to reach the broader market. That’s what Dental Marketing does for the dentists! Get above the number of patients every single month by employing Dental Marketing practices for your dental clinic. Let’s understand how.
What Is Dental Marketing?
When you open a dental clinic in a particular area, you need to ensure that everyone living in that particular area is aware of your dental services. If they don’t, how’ll they get your services?
So, the basic idea of marketing dental practices is to promote dental services to the patients in such a way that they find your clinic fit for getting solutions to their dental problems.
So, we can say that-
“It is the process that promotes your dental services by letting your patients know about the unique propositions of your dental brand.”
The better the marketing strategy, the better you can grow your dental practices.
Why Should You Do Dental Marketing?
Did you notice one thing ever that whenever someone experiences some kind of problem and need to get someone’s services, what do they do? They first explore their information over the internet to understand their reliability and creditworthiness. But, why they are doing so?
Because people believe in proof before acquiring a particular service. That’s why if they are experiencing dental problems, they tend to find out the best dentists or best dental services on the internet and check reviews of their services in order to analyze how satisfied your previous patients are from your dental services.
So, to ensure that you are able to offer your dental services at the time of your patient’s need, marketing dental practices is necessary.
Various Forms Of Dental Marketing
Since every business is different, their marketing strategies can’t be the same. In the dental world, each dentist has his own specialization, or in some cases, they have a whole team of every dental specialist. It depends on their goal, budget, and their need to promote dental services, which form of marketing is the best for them.
Generally, we can categorize various forms of marketing in two ways-
Traditional Forms Of Dental marketing
Traditional ways of marketing refer to those methods that include conventional methods for promotion. It can be the use of print ads in either newspaper or in magazines or in both, flyers, commercials both on TV and radio and billboards, etc.
When we talk about using traditional marketing for dental practices, it simply means that you can spread awareness about your dental services by printing ads for your dental clinic in the newspaper or fixing a big hoarding at some place where the hoarding can easily capture the interest of people passing from that place.
Another traditional way for promotion is organizing networking events or hosting a charitable drive.
The results coming from traditional marketing is somewhat unpredictable as you can’t analyze accurately how people are interacting with you. You can’t analyze whether your marketing efforts are reached to the right audience or not. Still, if done correctly, traditional ways of marketing dental services prove to be profitable for dentists.
Modern Forms Of Dental Marketing
The modern forms of marketing are the advancements over traditional ways. They include promoting a dental business through digital mediums or internet marketing. We can also say it digital marketing.
If you are maintaining a dental website of your own including all the details about your dental services, it comes under the modern ways of marketing dental practices. Similarly, advertising brand through different social media platforms like Facebook, YouTube, Linkedin etc. are the part of digital marketing.
Contrary to traditional marketing where analytics can’t be measured properly, digital marketing is cost-effective and can provide accurate results. Want to learn the best ways of marketing dental practices? Walk through the below-mentioned points.
1. By Maintaining A Dental Website
To grow your dental services, first of all, you have to provide your patients with a place where they can visit and explore your dental services and specialties in-depth. Dental Websites are helpful in doing so. By creating your own dental website, you can present your business in the best possible way online to acquire the right patients to your clinic.
Think about those who don’t aware about your dental services. How will they find you? Even if they know about you, they will definitely want to get an idea of your practices and results by checking reviews online. How will you provide such information to your patients? Obviously, through websites!
Thus, a dental website is a medium that helps bring your services in front of the right patients who are in need of dental treatment.
2. Through Directory Submissions
If you don’t have a dental website, you can promote your dental services through directory submissions. The high-quality directories are such that helps businesses reach the right kind of customers. That’s why if you list your dental business on such directories, you can reach your target patients more efficiently.
But, always keep in mind, not each directory can serve you well. You have to list your dental clinic only on those directories that offer business listing services in your niche.
Directories like Yelp.com and Yellow Pages are some of the best examples where you can list your dental clinic.
There are two ways that you can choose to promote your dental services through listing on directories-
- Paid Advertisements
- Organic Promotions
a.) Paid Advertisements
Paid advertisements help you in getting instant results by running ads offering your dental service to the right patients. You can identify these sites through the ad icons that appear below the title of the website.
b.) Organic Promotions
Apart from paid promotions, you can promote your services organically on these directories. Listing your business using the right keywords and doing proper citation of your business details results in an amazing outcome.
3. Social Media Marketing For Dentists
Now, no one in the world is such who don’t access the social media platforms. Checking their social media accounts or scrolling their news feed has become a daily routine for most of the people. Hence, putting your marketing efforts to promote your dental services where most of the patients have stuck can result in good outcomes.
Here, an important point to be considered is that people are having accounts on social media platforms just to enjoy or be updated from the social world. That’s why as a business, it’s a bad practice to force them to avail your service.
Being conversational marketing, you have to employ such strategies that help your patients in understanding that...yes, you are the right one who can get them rid of their dental problems.
Not every platform is right for dental business promotion. Choose that platform where the chances are high to acquire the right patients. Let’s get into detail two best platforms that can be the best for your dental services-
a.) Through Facebook Promotions
Being the largest social media channel and connected with almost every kind of people, Facebook can be the right option to find your target market. Facebook offers the most robust ad-targeting capabilities.
If you want instant results from your promotions, you can go with paid advertisements on Facebook. It helps you to reach the audience more efficiently. Facebook ads are shown to them who have shown interest in your niche, thereby, increasing the chances of getting business from such people.
If you don’t want to run ads, you can go with organic means to promote your dental services. Using the right keywords, setting up a business page on Facebook properly, and using the right hashtags bring the best outcomes for your dental business.
- Give a short and easy to remember username for your business page on Facebook.
- Include every detail of your business accurately.
- Add a compelling about us.
- Post content that helps people to relate it to their problems.
b.) Through YouTube Promotions
Apart from Facebook, YouTube Marketing can also provide you with effective results.
Many people search on YouTube to get information about healthcare professionals like doctors, dentists, etc, the process of taking care of their dental health etc.
They prefer to watch videos to gain information about their health problems and solutions instead of reading texts. Therefore, by providing some relevant information or useful tips regarding dental problems, you can grow your dental practice and engage with your patients.
How To Start With YouTube Marketing To Promote Dental Services?
- Set up your YouTube Channel with your professional Gmail id.
- Create high-quality videos providing such information that your target audience is searching on YouTube.
- Include a video title and a small description using keywords.
- Add relevant hashtags.
- Launch it.
- Monitor the results from YouTube Analytics.
Video Ideas To Promote Dental Services On YouTube Channel
You may upload many kinds of videos on your YouTube channel and engage them with your valuable services. Let’s explore one-by-one.
a.) Educational videos-
Educational videos are those videos that help people in learning something. You can educate your patients regarding some useful tips or process. You may educate them about various kinds of treatments that come under dental services. Similarly, you can help them in understanding what dental service help to cope up which dental problem.
b.) How-to” videos
“How-to” videos are also a kind of informational video that viewers search to understand the process of doing something. You can help those viewers to get such kind of information from your YouTube channel. If they find your video informative, they will subscribe to your channel.
If you want to show your practice results to show your target patients how successful and trustworthy your dental services are, you can upload testimonial videos on your YouTube channel. In these type of videos, generally, dentists record a video of their happy clients who have experienced their dental services.
d.) Answer your patient’s question
Find out the most common questions to which people try to find answers for. Record your suggestions by answering such common dental problems and upload it on your channel. In this way, when people find relevant answers from your channel, they definitely want to get engaged with you. For example, you can make a video for “what are the symptoms of teeth cancer?”, “what are the symptoms of tooth decay?”, etc.
4. Google Marketing
Google Marketing is another the best way to get the right kind of patients to your dental clinic.
Whenever a patient is in need of dental services, he often taps on Google icon to search the best dentist near his location. Google Marketing helps in appearing your dental clinic on the top among Google results when they are finding the services like yours on Google search engine. You can promote your dental services through Google Marketing in two different ways-
a.) Dental SEO
If you want to promote your dental services and grow your dental business in an organic way, Dental SEO is important. Through Dental SEO, you can make your dental website appear in the search results for the right and targeted search queries. Dental SEO, actually, helps dental brands by boosting their rank among organic search results at the right time for the right keyword.
Google PPC can be a good option to grow your dental business when you want instant results to get target clients for your business. It helps your dental business appear in search results in an inorganic way.
Which One Is Best To Promote Your Dental Services?
Truly speaking, there are no set criteria to promote dental services. It solely depends on your marketing objectives, business goals, and your marketing budget. Identify and analyze each factor in a proper way, then determine which dental marketing service best suits you.