Dental Marketing
Dental care providers are struggling their way out in the highly-competitive marketplace. With innovative dental marketing strategies, they can distinguish their practice with a unique value proposition and stand ahead of their competitors.
Blog By:
Ajay Prasad
Ajay Prasad

How to Improve Patient Retention for Your Dental Practice

How to Improve Patient Retention for Your Dental Practice

1/8/2019 2:14:48 AM   |   Comments: 2   |   Views: 116
You are a great dentist. However, even a great dentist can’t succeed if they’re losing most of their patients to their competition. As more dentists open private practices as projected by the ADA, competition is only bound to heat up. You need to play smart and improve your patient retention rate.

Here are five dental patient retention strategies you should consider:

1. First Impression Matters
The first impression that patients get of your dental practice is critical. You want the patients to perceive your practice as professional and caring. This means taking control of their experience through every way they interact with your practice.

For example, you should have an aesthetically pleasing website that has all the essential information that the patients may need to know about your services or practice.

2. Improve Patient Care
Patient care is an important aspect of retaining patients at your practice. Make patients feel that you care for them. Every interaction with the patients should make them feel welcome at your practice.

Your staff should be warm and friendly. No matter how great a dentist you are, if patients do not feel comfortable and welcome at your clinic, retaining them will be difficult.

3. Stay on Schedule
Try to stay on schedule when seeing patients. Long wait times can discourage patients from coming back for follow-ups. Your employees should allocate sufficient time for patient visits based on the procedures that need to be done.

Call or text your patients a day before their scheduled visits to remind them of their appointments. This shows that you care about their time and will also reduce "no shows".

4. Create Personal Relationships
Dental check-ups are usually ongoing engagements. You are likely to see patients more than once a year. Therefore, take the time to cultivate a personal relationship with them. When they stop by your practice for the first time, shake their hand and introduce yourself.

If you bump into your patients outside the practice, spare a few minutes to find out how they are doing.

5. Pleasant Checkout Experience
Make sure your patients feel positive about their visit when checking out. If they need to discuss payment options, there should be a private area for that. If you’ve proposed a treatment plan, print it out so that they can review it at home.

Finally, surprise your patients when they are leaving. Perhaps you could give them a canvas bag printed with your logo, phone number, and website address.


 
You must be logged in to view comments.
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks
Townie® Poll
Who or what do you turn to for most financial advice regarding your practice?
  
The Dentaltown Team, Farran Media Support
Phone: +1-480-445-9710
Email: support@farranmedia.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450