You have a new office with top-of-the-line equipment. But do you have patients? Here are the best dental office marketing strategies to get people in the door.
A typical dental office should expect to handle 8 to 12 patients on a daily basis. If the numbers for your dental office are way below that figure, poor marketing is likely to blame.
But the world of marketing moves quickly and it's not always clear what does and doesn't work. Tactics that might've worked for older generations of dentists might not work for you.
Read on to discover seven dental office marketing ideas you can use to attract new patients. With these ideas, you should be able to boost your patient numbers.
1. Write Content That Answers Questions
If you take the time to create high-quality content, you'll be able to position your dental office as an authority. In doing so, you'll be able to reassure potential clients that your dental office is the one they should use.
Think about creating content that addresses some of the common concerns and questions your clients have.
For instance, suppose you offer a whitening service. There's a good chance that people ask you similar questions about this service. You should take note of these questions and write a blog post that addresses them. If you can, do this for each of the services provided by your dental office.
2. Spend Money on Facebook Ads
Using social media to attract clientele for your dental office might sound strange. But there are plenty of dental offices that have experienced some level of success, thanks to the use of Facebook Advertising.
Before you run a Facebook ad campaign, there are two things you need to define.
Firstly, you need to figure out what you're going to promote with your ads. If you want people to engage with your ads, you need to promote something that'll get their attention.
One way you can do this is by providing a discount for one of the services offered by your dental office. If your ad provides people with a good deal, it'll give them a reason to engage with your ad and book an appointment.
If you're nervous about offering a discounted service, keep in mind the long-term value of a customer. If someone spends money on the discounted service but ends up becoming a long-term customer, that initial loss will pay for itself.
The next thing you want to think about is how you're going to target your ads.
Facebook offers a wide range of targeting options that you can take advantage of, and this can be overwhelming at first. But in the case of a dental office, you only need to focus on a few targeting options to see good results.
As your dental office is a local business, you'll need to adjust the location settings so that it only focuses on people within the relevant area. You'll also want to adjust the age range so that you're targeting people who likely have sufficient funds to pay for your services.
If you're stuck on how to target your ads with precision, take a look at your existing customer base and use them as inspiration.
3. Perform a Flyer Drop
This method might sound outdated, but businesses can still see results from promoting flyers.
As with the Facebook Ads, you need to make sure your flyer promotes an engaging offer. Like the example above, you might want to offer a discounted teeth whitening service.
The quality of your flyers can have a significant impact on your results, and you should think about using high-quality paper. You'll also want to consider enlisting the services of an experienced designer so that your flyers look professional.
Once you have printed your flyers, you can distribute them yourselves, or you can hire a company to help you. Aside from saving you time and effort, specialist companies can improve the targeting of your flyer drop. This is because they may have access to demographic data that can help you get your flyers in front of the right people.
4. Build a Referral Program
A referral program can help you set up a campaign that actively encourages word of mouth marketing. One of the most challenging aspects of setting up a referral program is deciding on the incentives you're going to offer.
One option is to give people a cash reward, should they generate a referral. You provide this cash reward once the referred customer spends money with you. The other option is to offer a future discount for anyone that generates a referral.
Be sure to let customers know that they can take advantage of this referral program. You may even want to mention the referral program if you ever do a leaflet drop.
5. Find an Event You Can Sponsor
If you can sponsor a local, high-profile event, you'll be able to generate a lot of awareness for your dental office.
You should be able to find an event worth sponsoring, by visiting the website dedicated to your local region. This website should include a section that details some upcoming events and who's running the event. You can then reach out to the people organizing these events and ask them if they'd be open to any form of sponsorship.
6. Setup a Google My Business Listing
If you set up a Google My Business profile, you improve the odds of your dental office appearing in the search listings. It's free to set up a profile, and it doesn't take very long to do so.
One of the best things about having a Google My Business profile is that it gives you the chance to showcase reviews.
If you can get existing customers to leave reviews, you increase the social proof of your dental office. This then improves the odds that someone will click on your listing and eventually invest in your services.
7. Think About Hiring an Expert
If you have a busy schedule, you may not have the time to try out all these marketing tactics.
In such a scenario, it helps to hire an expert that knows what they're doing. Hiring a marketing expert is tricky, though, as it can be hard to work out who has the skills to back up their claims.
One of the easiest ways to spot an expert is by taking a look at the content on their site.
You'll generally find that the experts content that helps explain their process and the reasoning behind their approach. This blog post from Marketing by Kevin is an excellent example of such content.
Do You Understand Dental Office Marketing?
You probably didn't learn how to market a dental office as you were learning how to become a dentist. Thus, if your dental office is lacking patients, you may not know how to remedy the situation.
In this post, we've explored some of the dental office marketing tactics you can use to boost patient numbers. You can use Facebook Ads to reach people while they're using social media. You can also use a referral program to encourage people to tell others about your dental office.
If you want to make things as easy as possible, you may want to hire someone to help you with your marketing. If you take this step, though, be sure to do your research so that you can be confident the person is an expert.
Want to learn more about how you can use offline marketing to promote your dental practice? Check out this blog post to learn more.