Built on its strong diagnostic foundation, the company’s brand initiative further demonstrates growth
to support practitioners’ needs
Posted: April 3, 2014
LED Dental Ltd. today announced its new brand initiative to further the company’s goal of providingadvanced imaging technologies to dental and specialty practices in the United States and Canada.
A wholly-owned subsidiary of LED Medical Diagnostics Inc., LED Dental announces the launch of a new product division known as “LED Imaging” to reflect the company’s movement further into the dental imaging category. This news comes shortly on the heels of the company’s recent expansions of its senior leadership team, including appointing key industry leaders Lamar Roberts and Dr. Jeffrey Brooks to the positions of
president and vice president of imaging, respectively.
The branding initiative will include a new logo to further unify the business under the LED Imaging
name. Backed by an experienced senior leadership team, led by Dr. David Gane, the entire company
is dedicated to a premium level of service and support before, during and after products are sold.
“Our number one goal is to provide practitioners with best-in-class imaging technology and the service
and support they deserve,” said Dr. Jeffrey Brooks. “Our customers can expect a hassle-free
experience when it comes to the purchase, installation and support of our products – we’re going to be
there for them every step of the way.”
In addition to its entrance into new imaging product categories, the Company will remain committed to
the success and further development of its award-winning VELscope Vx Enhanced Oral Assessment
System. The VELscope Vx is the world’s most frequently used adjunctive technology when
screening for oral mucosal tissue anomalies, including early stage oral cancer and pre-cancer. Since
launching in 2006, there have been more than 12,000 units sold and 25 million scans completed.
Recently, the VELscope Vx was used by the Seattle Mariners Major League Baseball
team to screen the team’s players for oral cancer during spring training.
“We’re very excited about our new commitment to an expanded portfolio of digital imaging
technologies and we’re looking forward to the bright future that lies ahead,” said Lamar Roberts. “Our
new brand initiative, logo and upcoming product launches further demonstrate our dedication to
becoming a leading player in the dental industry.”
To learn more about LED Imaging, visit www.leddental.com. For more information on LED Medical
Diagnostics, visit www.ledmd.com.
Views: 9