In just several short weeks it will once again be time for theADA Annual Session. I believe that despite the buzz aroundsocial media and digital marketing there is still a place in marketing strategy for traditional tactics such as trade shows. As I’ve written before, the ADA is one of my favorite dental trade shows, and this year it should be as good as or better than usual as it will be held in San Francisco in conjunction with the CDA. The shows in San Francisco are always good, not only because they are in a great city, but also because of the collaboration between the two organizations. Alas, this will be the first time in a long time that I will not be in attendance. I will truly miss it. So with thoughts turning to dental trade shows, here are 3 reasons you should not miss the ADA Annual Session.
For dental professionals:
1. Network – Getting out of your office and community provides a great chance to meet and talk with other members of YOUR profession. Exchange tips, share challenges, maybe even make a new friend. The ADA show provides an opportunity to step out of your comfort zone, meet some new people, and expand your professional network.
Read the full article by Michael Dunn here: 3 Reasons to Attend the ADA Annual Session