Curious about how dentists are using Facebook in their dental practice marketing campaigns? In a recent survey conducted by dental marketing resource TheWealthyDentist.com (TWD), two thirds (67%) of the dentists who responded said they have a Facebook page for their practice, while only one third reported that they do not. Most of the dentists using Facebook pages practice in suburban locations.
The high percentage of dental practices on Facebook is not necessarily surprising, since the site has become a household word --- it has close to 160 million monthly visitors and is second only to Google in total web traffic. Also, since the survey was conducted on the TWD website, it included only dentists who already spend time online.
What's more interesting for dentists to note is how their colleagues are using their Facebook pages. According to the survey, close to 90 percent of the practices that have a Facebook page use it for basic "business card" information – address, phone number, doctor names and services provided, etc.
When it comes to using the pages for dental advertising, the numbers are much lower. Only 50 percent of the dentists reported using their practice's Facebook page to offer discounts or specials. And only 35 percent use their pages to network with their dentistry peers.
"This means half of the dentists on Facebook are not maximizing their pages when it comes to marketing their practice," says Jim Du Molin, editor of TheWealthyDentist.com and founder of dental marketing innovator Internet Dental Alliance, Inc. (IDA). "And about half of the dentists who aren't yet on Facebook aren't sure how to use it to promote their practice. That leaves a lot of room for improvement!"
Read the full article here: How Do Dentists Use Facebook For Dental Marketing? New Survey From TheWealthyDentist.com Tells The Story