The Wall Street Journal: More Dentists Taking Pains to Win Back Fearful Patients

Posted: February 1, 2011 / Source: The Wall Street Journal

The Wall Street Journal: More Dentists Taking Pains to Win Back Fearful Patients

Nearly one-quarter of all Americans avoid dentists because they're afraid, according to American Dental Association surveys. And the fear comes in many forms.

There's fear of pain, fear of needles, fear of drills, fear of blood, fear of gagging, fear of feeling helpless or having personal space violated, fear of being lectured for not brushing or flossing adequately and fear of being admonished for staying away so long.

Read more: http://online.wsj.com/article/SB10001424052748703439504576116053190333540.html?mod=googlenews_wsj
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