Message Boards
Today's Active Topics Today's Active Cases Browse Forum Categories My Recent Activity My Messages Private Groups My Marked Threads My Subscriptions
Today's Active Images Today's Active Polls Most Active Topics Global Townie Map Advanced Message Board Search Message Board Terms of Use

New PoliCare program supports patients throughout denture journey

Start Discussion
Helps dental professionals provide helpful start to that journey
Posted: May 14, 2009
New PoliCare(tm) program supports patients throughout denture journey, helps dental professionals provide helpful start to that journey

PITTSBURGH, PA - (May 13, 2009) Each year, nearly two million Americans
are fitted for their first denture. While dentures can improve a
person's dental health, smile, appearance and quality of life, the
transition to and acceptance of this change can be challenging for many
people. Among the key challenges: getting the right information to
prepare them for this new phase in life, and getting emotional support
since the experience can be embarrassing and stigmatizing, which can
also inhibit patient inquiry. The dental professional can serve as a
helpful support and information source, but all too often, patients do
not reach out to the dental professional, since they are embarrassed,
traumatized, and often don't even know what to ask. Dental
professionals, in turn, often don't know how to approach these patients.
Therefore a huge need gap exists between patient and professional.

GlaxoSmithKline Consumer Healthcare has therefore developed the PoliCare
program to help bridge the gap between patient and professional, by
helping consumers better understand life with dentures, and by helping
the dental professional encourage inquiry and discussion with the
patient. This one-of-a-kind outreach program, from the makers of
Polident(r) Denture Cleanser and Super PoliGrip(r) Adhesive, helps
denture wearers understand the process of being fitted for and wearing
their dentures and provides a helping hand in the transition.

The patient website, MyPoliCare.com, offers patients and caregivers
valuable support and information, including: preparing for dentures,
living with dentures, and proper care and maintenance of dentures. By
encouraging patients to visit MyPoliCare.com, dentists can help answer their questions
outside of the office. After enrolling in the PoliCare, either on the
website or by filling out a reply card in their dentists' office,
patients will receive additional promotions and members-only offers.

Qualifying dentists who join PoliCare will also receive a number of
benefits, including complimentary patient education and practice
management tools, as well as materials to send home with patients to
help ease their transition to new dentures. Upon enrolling in the
program, dentists will receive 12 Complete Care Starter Kits for
patients, which include valuable product samples such as Polident
Cleansing Tablets, Super PoliGrip Denture Adhesive Cream, a denture
brush and bath, a patient education brochure, and coupons worth up to
$17 in savings on Polident and Super PoliGrip products. Office posters
and counter cards are also provided to encourage patients to register
with PoliCare through MyPoliCare.com.

Additional tools available to dentists through PoliCare include a
patient self-assessment quiz to help dentists understand and manage
patient expectations prior to beginning the denture process. On the
website, dental-professional.com/PoliCare, dentists can download
and customize office materials such as appointment reminder emails and
cards, as well as denture information for the practice website and
newsletter.

"The transition to life with new dentures or partials can be
overwhelming, even traumatic, for many patients," says Dawn Kosanovich,
Senior Brand Manger, GlaxoSmithKline Consumer Healthcare. "PoliCare is
intended to help busy dental professionals better serve these patients
by providing support and information throughout this transition, to help
them start this new chapter in their lives in the best way possible."

For more information about PoliCare or GlaxoSmithKline's other dental
care products, visit www.dental-professional.com or call 1.800.652.5625.


About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest
over-the-counter consumer healthcare products companies. Its more than
30 well-known brands include the products alli, Nicorette, NicoDerm CQ,
Commit, Abreva, Aquafresh, Sensodyne, and TUMS, trademarks owned by
and/or licensed to GlaxoSmithKline Group of Companies.


About GlaxoSmithKline
GlaxoSmithKline is one of the world's leading research-based
pharmaceutical and consumer healthcare companies. GlaxoSmithKline is
committed to improving the quality of human life by enabling people to
do more, feel better and live longer.

Views: 73
Start Discussion
Dentaltown Magazine
November 2025
Dentaltown Magazine November 2025 Read Current Issue Read Archived Issues
Sponsors
Townie Perks
Townie® Poll
Do you do more or less endo procedures since you started practicing?
  
Site Menu
Message Boards Magazine Continuing Education Podcasts Blogs Classifieds Dental News Events Townie® Poll Ebooks Townie Choice Awards
Company Info
Contact Us Advertise With Us Howard Farran DDS, MBA Policies and Agreements
Site Help
The Dentaltown Team, Farran Media Support
Phone: +1-480-445-9710
Email: support@dentaltown.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450