THE VOICE OF DENTAL MARKETING PUBLISHES NEW BOOK

Everything is Marketing: The Ultimate Strategy for Dental Practice Growth
Posted: April 6, 2009

THE VOICE OF DENTAL MARKETING PUBLISHES NEW BOOK

LOS ANGELES, CA—March 17, 2009—Dental marketing expert, Fred Joyal, CEO and Co-Founder of 1-800-DENTIST®, is launching his new book, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, at the Townie Meeting in Las Vegas April 2 – 4. Everything is Marketing takes dentists step by step through their practice, showing how little changes can have a big impact.  

Drawing on over two decades of industry experience, Joyal teaches dentists how to attract new patients, convert more calls into appointments and increase case acceptance, all by improving their practice marketing. The book delves into a wide range of topics to help fuel a dental practice, including:

·        Why dentistry’s unique business model is such a huge advantage

·        How to create an unexpected and unforgettable patient experience

·        Why patients leave your practice—and how you can keep them for life

·        Proven ways to boost patient loyalty and word of mouth

·        Secrets to building a strong (and happy) team that your patients will fall in love with


“Every dentist who is serious about their practice should read this book,” said Dr. Paul Homoly, president of Homoly Communications Institute. “There is no one else out there who can equal Fred Joyal’s knowledge of dental consumers and how to successfully market a dental practice.”


“Dentistry is one of the greatest professions on earth. It’s also one of the most misunderstood,” said author Fred Joyal. “After reading this book dentists will have all the information and tools they need to properly market and grow their practice.”


The book is also available online in hardcover or as an audiobook at www.GoAskFred.com, or as a Kindle download at www.amazon.com.  If you have any questions or would like to interview Fred Joyal, contact Nick Armstrong at 310.215.6593 or e-mail him at narmstrong@1800dentist.com.

About Fred Joyal
Fred Joyal founded 1-800-DENTIST in 1986 to provide a consistent flow of screened patients to member dentists while encouraging millions of consumers to visit the dentist on a regular basis. He has written, produced or appeared in over 200 television and radio commercials, which air more than 5,000 times a month on major networks nationwide.

Fred speaks regularly about patient loyalty, dentistry as a retail service business, practice marketing, new patient acquisition and practice branding. He also sits on the board of The Children’s Dental Center, a non-profit, state-of-the-art, comprehensive oral health care and education center in Inglewood, California.

About 1-800-DENTIST
Founded in Los Angeles in 1986, 1-800-DENTIST has become the nation’s leading free resource for consumers in search of a dentist. The service has matched over 5 million Americans with dentists, helping them to make an informed decision about their oral health. For dentists, the company offers the 1-800-DENTIST program which provides new patients to practices across the country, as well as Patient Activator®, an internal marketing system that helps dentists communicate with their current patient base. For more information, visit http://www.1800dentist.com/for-dentists and http://www.patientactivator.com.



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