You Should Know: Dental Planet by Arselia Gales, Assistant Editor

You Should Know: Dental Planet

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What is your background in dental?
Williams: Dental Planet has been serving the dental industry for more than 25 years. In late 2011 we changed ownership, becoming a Moriah Group company. This provided financial stability and operational expertise, and has allowed Dental Planet to improve and continue to provide high-quality, affordable solutions throughout all dental professions.

Explain more about Dental Planet's specific service line.
Brumley: Dental Planet provides all the equipment needed for a dental or orthodontic practice. Although our niche in the industry is refurbished equipment, we also provide new equipment, digital-imaging equipment, obsolete/new parts, custom cabinetry, office design, and delivery and installation in all 50 states, Canada and beyond.

All equipment is refurbished at our 120,000-square-foot Wichita Falls, Texas, facility and comes standard with a one-year warranty, with optional extended warranties available. All new equipment carries the manufacturer's warranty. Additionally, Dental Planet is the largest purchaser of used dental equipment, offering cash, credit or trade options.

You are in an elevator. A man asks what your company does. You have 15 seconds before the door opens. What do you say?
Williams: Dental Planet pioneered refurbished dental and certified pre-owned digital imaging equipment. There are many people out there selling used equipment, but we provide high-quality, fully refurbished equipment that functions, looks and performs like new at a fraction of the cost. This allows our customers to realize a much faster return on investment without sacrificing quality care for their patients.

What is the philosophy at Dental Planet?
Williams: Our vision and mission statements resonate with our corporate philosophy: to be the dental industry choice for affordable equipment while offering high quality, fair-priced, value-add solutions, built upon quality, integrity and pride, while minimizing the environmental impact and exceeding the customer's expectations.

What would you consider to be the best-kept secret about Dental Planet?
Brumley: Dental Planet has a network of national service providers to handle all of the installation and service requirements for dental professionals in the United States and Canada.

What kind of service can dentists expect when they pick up the phone and call?
Brumley: Although we offer easy online ordering, doctors can always talk to one of our expert equipment specialists. Every office has unique needs and our sales team has the knowledge and experience to provide the best options to get an office up and running. For established dental offices, we can usually match the existing equipment for a professional look.

Anything else you'd like to add or tell us about Dental Planet?
Williams: Numerous key pieces of equipment are used in other health-related fields. Dental Planet recently launched dphealth.com to provide a quicker method to better serve medical and veterinary markets.

How can a practice begin working with you?
Brumley: Call (866) 815-7606 to speak with a sales consultant, or visit dentalplanet.com and browse our complete selection. Practices can also order a free catalog, or request to be added to our print or electronic mailing lists to stay in touch with our weekly and seasonal specials.




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