You Should Know: Healthy Grid by Arselia Gales, Assistant Editor



Helping patients maintain their oral health is always a top concern for most dentists. Andrew Clapp is director of product management for Healthy Grid, a startup that puts the needs of the consumer first. We spoke with him about his company and its new product, Loloz.



What is your background in dental?
Clapp: I am relatively new to the dental space and I have been focused on oral health for three years. Prior to that, my background was in e-commerce and digital strategy for a number of Fortune 500 companies. I was looking for a way to apply my skills to an organization that is committed to making a difference, which led me to Healthy Grid.

Tell me about Healthy Grid, and what you provide.
Clapp: Healthy Grid was created in 2013. We provide innovative products and services focused on improving people's health. We are particularly excited about our flagship product, Loloz, a breakthrough in the anticavity consumable space.

You are in an elevator. A man asks what your company does. You have 15 seconds before the door opens. What do you say?
Clapp: We leverage new technology to create personal health solutions with low barriers to entry. Simply put, we find new and creative ways to help you become a healthier person.

What is the philosophy at Healthy Grid?
Clapp: Improving your health shouldn't be a chore. We strive to make being proactive about your health fun and easy. We do this through easy-to-use technology at Dentaloptimizer.com and innovative consumer product goods like Loloz, with our patent-pending Cavibloc extract that kills the bacteria in the mouth that cause tooth decay.

What would you consider to be the "best-kept secret" about Healthy Grid?
Clapp: Our size. We are still very much a startup. People are surprised when they find out that our director of marketing and communications, Sam Dyer, and I are heavily involved in all aspects of the business, right down to shipping boxes and answering customer-service emails and calls.

How can a practice begin working with you?
Clapp: Dentists can access our marketing tools at Dentaloptimizer.com/dentists and gain access to wholesale prices for our cavity-fighting, consumer-packaged goods at Loloz.com/wholesale. If a dentist wants to contact us directly, the best way is to email us at support@healthygrid.zendesk.com. Or if she or he prefers to call, we can be reached at (425) 533-9707.

What kind of service can dentists expect when they pick up the phone and call you?
Clapp: We love our dentists and are always happy to hear from them. We are a small team, so the dentists' thoughts and suggestions on our products and services are very important to us. We share a common goal of helping people become healthier and are dedicated to working hand-in-hand with dentists to create the best possible outcome for their patients. As a result, we work very hard to provide a very high level of service for all our customers—dentists and patients alike.

Anything else you'd like to add or tell us about HealthyGrid?
Clapp: We work hard to create innovative products that improve oral health. To ensure that access to our products and services is as smooth as possible, we have created a dentist-specific website for help with ordering our products at a discount. Dentists can find more information on this program at Healthygrid.com/wholesale.



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