New Marketing Tool Gives Dentists Plenty To Smile About

What you just envisioned is SMILE Rx, a new dental health and lifestyle publication from the National Dental Network. SMILE Rx is the hottest new trend in dental practice marketing. And with good reason: This popular marketing tool delivers high-caliber, cosmetic patients — patients who want the best, and want it NOW.

“SMILE Rx can help any doctor grow the aesthetic portion of their practice by leaps and bounds,” says Dr. Bruce Baird. “There’s nothing else like it. It is both educational and classy… and definitely geared toward the larger case patient.”

Unlike more traditional forms of dental marketing, such as a practice brochure, consumers are eager to read SMILE Rx. The lively, informative and easy-to-read articles are crafted by skilled journalists with deep experience in consumer writing. One of these journalists also interviews the featured doctor and develops a 2-page spread on their practice. A photojournalist is also assigned to each featured practice and conducts an on-site photo shoot with the doctor, team and patients.

What’s also extraordinary about SMILE Rx is how it’s distributed to consumers: via their local newspaper. “The typical circulation is 150,000 to 250,000 copies, but that will depend upon a practice’s target market demographics and specific zip code selections,” explains William Mays, CEO of National Dental Network.

Delivering SMILE Rx to high-income subscribers via their local newspaper gives the publication expanded credibility. The publication can also be distributed through other channels such as direct mail, grocery stores and fitness clubs.

“Imagine a patient coming into your practice with a copy of SMILE Rx and pointing to a cosmetic dental makeover and saying, ‘I want that!’ That’s the power of Smile Rx”, says Dr. Herb Salisbury.

In addition to its high visibility, SMILE Rx offers practices geographic exclusivity. “But what surprises dentists the most about the publication is how affordable it is,” shares Mays. An easy monthly payment plan that fits within most practices’ marketing budgets is offered by a leading dental lender.

In conclusion, SMILE Rx is the ideal marketing tool for doctors who want to dominate or own the aesthetic market in their community.

To find out if a SMILE Rx opportunity is still available in your area, or for a free copy, call 866.465.4164.