by Peter M. Virga, DDS
I regretted one thing when our practice switched from film Xrays
to digital radiographs: I wish we had done it sooner.
To say that we gained return on our investment by embracing
and utilizing digital radiography is an understatement. It has
greatly improved our practice management, the patient experience
and overall communication. Our investment - in time,
effort and money - has paid off exponentially. More importantly,
it is a value-added service that patients might not have experienced
at other dental offices.
Digital radiography differentiates my practice. It's an opportunity
to possibly exceed patient expectations by being able to share
their diagnosis in a way that many have never experienced before.
If you want to be perceived as cutting edge to patients, you must
be perceived as different from what they expect. Exceeding expectations
is the hallmark of quality customer service.
There is simply no way to compare film-based X-rays to
digital radiographs; it's like comparing a bicycle to a Porsche. If
you're considering the switch to digital for your practice, just take
your foot off of the brake and make a leap of faith. Otherwise,
you're likely to be left behind.
Need for Speed
For years, our practice had been using film-based X-rays
with the typical darkroom setup in our office. The time required
to take and process X-rays was oppressive. An assistant would
have to take the film, change gloves, walk to the darkroom, put
on new gloves, put the film in the dip tank or automatic processors,
and wait... and wait. The major issues were the time
required for processing and the quality of the film.
We built our current 10,000-square-foot facility in
Watertown, New York, in 2000, and shortly after, grew tired of
the dip tanks, the darkroom and the inferior quality of film Xrays.
It was time for a change.
Embracing Digital
While we had installed computers in all 14 operatories, and
had trained our staff to use the computers and practice management
software, we realized we were not utilizing the "digital"
aspect of our practice to its full capacity. We were three-quarters
of the way there; we had all of the backend systems in place, but
we were still using film. We needed to better use technology to
help improve our practice and patient services.
We ended up selecting Schick sensors because they offered
outstanding images, are easy to use, are durable and come in all
film sizes. These qualities were top of mind for us, as we wanted
technology that would enhance
the patient experience as well as
be easy for our staff to use.
Honestly, the transition was
effortless. The staff was already
trained on the software from
using the computers in the
operatories. The Schick sensors
are truly intuitive - simply position
the sensor and expose. Patients' radiographs are instantly available on the screen and
automatically stored in their dental records. The Schick Elite
also seamlessly integrates with our practice management software.
I look back today and wonder why we hadn't fully
embraced digital sooner.
Helping it Click for Patients
Switching to digital radiography has truly enhanced our
staff 's ability to communicate with our patients. It affects everyone
in a positive way.
With this technology, I'm able to show them what's specifically
going on in their mouths and educate them so they can
better understand our recommendations and options for treatment.
We can immediately go from a computer monitor to an
LCD 32-inch flat-screen TV, where patients can very clearly and
quickly see all of their teeth in a way they never have before.
This helps patients better understand problems in a way
that is not possible with film-based radiographs. Before, patients
had trouble spotting problem
areas on film. But now I'm
able to share radiographs and
photographs on a monitor,
enhance their contrast and
brightness, and add color or other effects to highlight problem areas that patients are totally
unaware of.
It's my job to give patients as much information as possible
so they feel empowered and are able to make educated decisions
for a course of action. Digital radiography helps me do that. My
philosophy is, instead of telling patients how healthy they ought
to be and making decisions for them, we will try to help them
understand their choices and let them make informed decisions.
Sharing vibrant, easy-to-read images creates a more collaborative
rapport between my patients and I. Instead of talking
to or at our patients, we're sharing information with them. They
see it, they understand it, and they can experience it all in ways
they never have before.
Every time I see a patient for an initial exam, digital radiography
and photography can immediately differentiate my practice
from others. It makes our patients feel like they are being
treated at the right place.
Today's patients have gone "digital" outside of our office. To
be able to deliver that same experience is one thing that differentiates
us from other practices in our area. With digital imaging,
they are able to see images the same way they do at home.
They have flat-screen TVs and use digital cameras. They share
information more readily and easily. They don't want to come
into their dentist's office and see a black-and-white film X-ray.
Digital is what our patients have come to expect.
We have also incorporated Sirona CEREC CAD/CAM digital
technology in the office to round out the "digital" experience.
CEREC allows me to create a restoration in one visit
using another form of digital technology. This is another aspect
of value-added services; patients appreciate our investment in
their health. These types of values differentiate us from the
"same old thing."
Another benefit of digital radiography is it helps significantly
lower radiation exposure. You simply do not need to
expose patients to previous levels of radiation to take an adequate
image. I love telling patients this because it highlights
what can be scary for them - people are afraid of radiation.
Telling them about the steps we took to reduce radiation as a
cause for concern makes it an easy conversation and most
patients are amazed.
To summarize, the top ways digital radiography enhances
patients' experience at our practice:
- Understanding: It raises patients' ability to understand
problem areas and empowers them to choose the most
appropriate course of action.
- Comfort: It makes patients feel like they're in good hands
because we're staying ahead of the curve and not using
antiquated practices.
- Value-added Benefits: In addition to being thought of as
"high-tech," patients also respect that you are reinvesting
in technology to provide the best care
available for them.
- Safety: It significantly lowers radiation exposure
and reassures patients that their safety is
our top priority.
Think Bigger
By getting rid of our darkroom, we were able
to transform the space into another operatory and
hire a hygienist to be on staff here every day. We
replaced the circular door and got rid of a closet to
create a dedicated room for an additional hygienist
who works full time, more than 200 days a year,
seeing patients. The positive effects that this staff
addition has made on our practice are tremendous.
Digital radiography has also helped our staff in
numerous ways, including having the ability to
instantly evaluate the quality of the radiograph
and reposition if needed. Also, staff time is significantly freed up because they
don't have to waste time using dip
tanks and darkrooms. It's as quick
as positioning the Schick Elite
sensor and exposing the image.
What used to take us 10 minutes
to take an X-ray is now instant.
Worth Sharing
Digital radiography has helped
us strengthen communication
with other dentists and the insurance
companies.
As it can be common practice
to share patient records with
another dental specialist, or even
an insurance company, you want
to be sure you're providing the
best-quality images. Editing tools
enable us to manipulate high-res digital images to highlight or
note specific areas. Once you have that initial digital image,
there are a number of things you can do to it to enhance it to
best communicate to your colleagues.
Digital radiographs are much higher quality compared to
film X-rays, whether we print to share or send them electronically.
The duplicate radiographs we were doing prior to digital
were poor at best. If I have a transfer patient who comes with a
file with copies of film X-rays, many times the X-rays are worthless
because I can't read the duplicates. I am proud of the quality
duplicate radiographs I can provide for patients.
Don't Be Left Behind
The time savings that digital radiography offers will be paid
back very quickly because time is not something you can buy; it
is intangible. If you have this technology in your office and it
allows you a few extra days off every year to spend with your
family, wouldn't that be worth the initial investment? How
about those days multiplied by 10 years? You cannot buy back
yesterday. The truest value of the switch to digital is the value of
time savings.
Everyone is going to eventually have this equipment inoffice,
sooner rather than later. It will be something patients expect. We wanted to be on the front of the wave. In a short
time, you will be left behind if you don't have digital radiography.
A film-based radiograph will be looked at as antiquated
dentistry that used to be done years ago. In fact, the time quite
possibly has already come. Everyone will be forced to adopt this
at some point.
Educators I train with at Spear Education routinely share
digital images to facilitate learning for students. These images,
along with the photographs, are crucial for complete treatment
planning. Think of digital radiography as Internet marketing
and film like the Yellow Pages. There's a reason the Yellow Pages are getting smaller each year. As advertising moves to the
Internet, consumers use computers daily and it is second nature
for them to see it used in our offices.
For me, it really comes down to being better able to share
with people what I'm seeing and educate them regarding their
options for treatment. Ultimately, I want to help patients clarify
their dental goals and explain all their possibilities in a way that
creates total understanding. A digital platform, highlighted by
Schick digital radiography, helps me do that.
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