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Professional Courtesy: This is Your Magazine… Thanks for Reading! Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine

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This is Your Magazine… Thanks for Reading
Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine
There are many dental magazines from which to choose, and I want to take this opportunity to share my appreciation for your support of this particular publication. In my opinion, we have the best magazine for general dentists in the marketplace. A recent national survey1 of dental publications ranked Dentaltown Magazine number-two in cover-to-cover readership for magazines over 100,000 in circulation. The number-one position belongs to a publication that is so short it does not have a table of contents. What does cover-to-cover readership mean to me? It means you are taking the time to go through the entire magazine. It means you value the content that we produce every month and you don’t want to miss a thing. It means you have an appreciation for the fact that we strive to provide useful clinical and management information, not just a few nuggets.

This month I want to take the time to recognize the people who make this achievement possible. First, our readers, who take the time out of their busy schedules to read the magazine. You have a stack of magazines on your desk every month and we appreciate the time that you spend with Dentaltown Magazine. Second, I would like to publically recognize the team at Farran Media that works all month long to produce each issue.

Benjamin Lund, Editor: Ben works full-time to manage the magazine and the content you consume every month. He coordinates and edits incoming articles, develops the magazine layout, communicates with our design team, plans issue themes and future issues, and much more.

Chelsea Knorr, Associate Editor: Chelsea provides exceptional content for the magazine – most recently the “Do Good” package in our May 2012 issue – and she is responsible for assisting with copyediting and other activities behind the scenes.

Krista Houstoun, Assistant Editor: Krista is the newest member of our editorial team. In addition to assisting Chelsea with copyediting, she manages the multitude of new product announcements and press releases that we receive every week. These are posted on our Web site and some are selected to appear in the magazine each month.

Amanda Culver, Creative Director: While Ben and his team are devoted to the content of the magazine, Amanda and her team concentrate on the look of it. As director of our creative team, Amanda puts her stamp of approval on everything that we do visually, from the design of articles in the magazine to our company logo and elements on the Web site.

Corey Davern, Graphic Designer: Corey is an integral part of Amanda’s crew and he is one of the individuals charged with producing design projects.

Devon Kraemer, Multimedia Specialist: Devon is a contributing designer in the magazine, and she spends a significant amount of her time producing many of the audio-visual projects, including CE courses.

Marcie Donavon, Circulation Director: Marcie makes sure that you get the magazine. She’s why you are reminded to renew your subscription every once in a while. Yes, this is a free publication but postal regulations require us to keep your subscription up-to-date… otherwise you might not receive it!

Editorial Advisory Board: This group of volunteer clinicians shares its time and talents to review articles submitted for publication and they occasionally contribute original content. If you would like to be considered for this prestigious position, please send your CV to me (tom@dentaltown.com) or Ben (ben@dentaltown.com).

Of course there are many other individuals in our organization who make everything possible from sales of advertisements that pay for this free resource, to programming and maintenance of our Web site that is available 24/7/365 to members from all over the world. The contact information for every member of our organization is available to you on page 12. I’m sharing this information because I sincerely hope you will take this opportunity to send a thank you note to recognize their great work. Additionally, we would love to hear your feedback on the magazine. What do you like? What topics should we cover in future issues? When our updated digital version is available, when will you read it? Any topic is fair game and I would love to read your comments and suggestions. As always, I can be reached via e-mail: tom@dentaltown.com.

References
  1. Kantar Media. “Healthcare 2012 Readership Data” Princeton: Kantar Media, 2012. Kantar Media is a resource for communications agencies, media owners and brand owners. It provides single-source marketing and conducts media surveys.

Things on My Desk
I have included some additional information to my column this month so I can share a couple of items that have recently been sent to me for feedback. If you have a new product, book or app that you would like me to review and share with our readers, send me a message via e-mail. Please understand that not all products will appear in the magazine and my comments are not available for viewing prior to publication.


The Web Design Workbook for Dentists
by David A. Wank, DMD
Cost: $279.99
Do you have a Web site or are you one of the many offices out there that does not have a presence on the Internet? This book was written by Dr. David Wank, a practicing dentist who owns a Web site and search engine optimization firm in Short Hills, New Jersey. His new book is 109 pages of terrific information that will help you get started with your first Web site, or provide topics for consideration during your next update. If you would like to learn more information, visit his Web site: www.shorthillsdesign.com.





Smile Guide Touch
www.digident.com
Cost: $99.00
Communicating cosmetic goals is accomplished many different ways: some dentists will use a simple wax-up or use composite to mock up a smile design directly on a patient’s teeth. Others might use photo manipulation to change a pre-op image of a patient’s teeth digitally. Enter Smile Guide Touch, a new app designed for the iPad. While this app does not currently allow you to manipulate your patient’s images, it does provide the ability to preview 20 different anterior smile designs. If you are interested, check it out in the App Store.
Dentaltown Magazine
September 2025
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