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Lighthouse 360: Comprehensive Automated Patient Communications
Effective patient communication is more important today than ever before. Dentistry competes with dozens of other things in patients’ lives, for their time and money. If you don’t communicate effectively, broken appointments increase and hygiene retention falls. Patients are less likely to think of you as “my dentist” and more likely to think of you as “the place I go when my teeth hurt.”

The most critical communications happen when patients are in the office, but communicating when they’re not in the office is becoming more important all the time. You don’t want to be “out of sight, out of mind.” Some patients prefer new ways to communicate (e-mail and text), while some still like the old ways (phone calls and postcards). To make matters worse, the economy is pushing you to get more work done with less staff.

One solution is to automate all routine patient communications – appointment confirmations, recall notices, etc. This enables you to reach all of your patients the way they respond to best; to send messages you’re not sending now (birthday wishes, e-newsletters, promotions, etc.); and to virtually eliminate the staff time required for these tasks.

Lighthouse 360 is an automated patient communications system that offers the most ways to communicate. It extracts patient and appointment data from your practice management software more than 50 times a day, so messages are always current and accurate. Lighthouse 360’s servers never stop, so messages are sent even when your practice is closed (weekends, vacations, holidays, etc.).

AutoConfirm
Similar systems allow patients to confirm, but most do not mark appointments “confirmed” in your schedule. Instead, you have to do that manually. Lighthouse 360 automatically marks appointments “confirmed” in every major practice management software program.

Patient Reviews Online – Google, Yahoo and Facebook
After an appointment, Lighthouse 360 e-mails patients asking them to post a review online, which can help new patients find and select you from among all the other dentists in your area. Patients can be directed to post on Google, Yahoo, or any other review site, including RateADentist.com – a site owned by Lighthouse. RateADentist reviews can be displayed on your Web site and Facebook page, with one of four Facebook apps included with Lighthouse 360.

Reach Every Patient, Eliminate Time-consuming Tasks
In the average practice, 23 percent of patients don’t have or don’t provide an e-mail address or cell phone number for text messages. You aren’t going to ignore a quarter of your patients. But if you continue to call, or mail postcards to them, you’re not achieving the efficiency that comes with eliminating tasks from your office. Only Lighthouse 360 can reach these “low-tech” patients with postcards, automated phone calls and letters.

Perfect Recall
An effective recall system is critical, but sending a couple of e-mails or postcards is simply not enough for many patients. Lighthouse 360 can automate any combination of e-mails, text messages, postcards, letters and even personal calls from your staff. Never run another recall report, and never lose another patient through the cracks.

Family Messages Don’t Annoy Patients
Multiple e-mails and text messages to the same person for the same reason is annoying to patients. That’s why Lighthouse 360 combines all messages to a family into a single message, for every type of message we send.

Conclusion
Lighthouse 360 totally automates all routine patient communications, using up to five message types to reach 100 percent of patients. Missed appointments will decline, hygiene retention and staff efficiency will climb and your bottom line will grow. And since there are no contracts, dentists are free to cancel if it ever fails to provide exceptional value.
Company Contact
For more information about Lighthouse 360, or to schedule a demo, please visit LPMG360.com or call 866-526-9319.
Dentaltown Magazine
September 2025
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