Episode #13: The top “offline” media for new patients
Most dentists are so focused on online media to include SEO, google
Adwords, and social media, that they have almost completely ignored the
opportunities traditional media can provide.
The trend to move
online from “offline” sources and the complete abandonment in most
cases of traditional ad media is a move most will soon regret.
Competition online is brutal. The cost to maintain an aggressive online presence are climbing.
money moves where it’s welcome and where it can produce friends – when
you spend $1 it returns with $2 or more in friends in a period of 90
days or less. An investment of $5000 should yield a $10,000 or better
return in 90 days. And so on.
On today’s radio show, Jerry Jones
and Kevin Anderson will explore traditional media most are ignoring and
how to profit from the mass exodus of media that in most cases works as
well if not better than ever before.