The Savvy Dentist Podcast- with Dr Jesse Green
The Savvy Dentist Podcast- with Dr Jesse Green
Strategies to help ambitious dentists accelerate the growth of their practice so they have more patients, more profits, and less stress.
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The Savvy Dentist #25: Marketing your practice using stories with Valerie Khoo

The Savvy Dentist #25: Marketing your practice using stories with Valerie Khoo

10/20/2016 7:00:00 AM   |   Comments: 0   |   Views: 184
The Savvy Dentist Podcast

Where Great Dentistry Meets Great Business

Create a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs, and athletes. Listen in as guests share their stories, ideas and business techniques that you can take back to your practice to have more patients, more profit, and less stress. This is the podcast where great dentistry meets great business.

Episode #25: Marketing your practice using stories with Valerie Khoo




In this episode I speak with Valerie Khoo about the role of storytelling in business marketing. Valerie is the founder and CEO of the Australian Writers’ Centre. She’s also the author of Power Stories - 8 Stories You MUST tell to build an epic business, hosts two podcasts and is a journalist and keynote speaker. In this episode, you’ll hear what makes a story, how to get into the minds of your readers, and much more.

We chat about:
  • The importance of presenting data in a meaningful way
  • Valerie’s simple storytelling formula
  • Mode of delivery and how it affects the way you tell a story
  • Common storytelling pitfalls
  • Authenticity and storytelling
  • The difference between sharing what’s personal and sharing your personality
  • How to think about delivering your stories on different platforms
  • Valerie’s three tips for storytelling in business

Listen to more podcast episodes on the Savvy Dentist podcast page.  

Marketing your practice using stories with Valerie

 

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 About Jesse

Dr Jesse Green is a dentist, entrepreneur, best-selling author and renowned thought leader in the field of dental practice management.

Grab your free copy of How to Build a High Performance Dental Practice, and have more patients, more profit and less stress, now!

Listen to more podcast episodes on the Savvy Dentist podcast page.  

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