Last week I attended a conference in San Diego.
This was a general small business meeting with a variety of attendees from different business backgrounds – all entrepreneurs.
There were a number of people from different health and medical industries – podiatry, chiropractic and yes, three dentists.
I was the only dentist who was non-practicing – one of the dentists was a multi-practice owner with associates – she was definitely going places with her businesses and was enjoying more time off as a result.
However, the third dentist was a prosthodontic specialist who had been in practice about nineteen years. His practice numbers and profit margin had been on the downslide for several years…
The cause?
He admitted he hadn’t put enough focus on the business.
As we discussed steps that he could (and should) take to market and increase his bottom line net, his response was always either “I’ve already tried that,” or “that might make some of my referring docs mad.”
Ever heard that before?
This is what I call “head in sand” disease.
This doc was relying on old myths, misinformation and his own “credentials and expertise” to get him out of his hole.
There was an opportunity for this dentist to join a small mastermind of very successful entrepreneurs who would continue to help him to break out of his very negative limiting beliefs and get his practice back on track.
(Note – I’m a member of this group for good reason – it’s extremely high value and does not require regular travel…)
This dentist’s response?
Maybe later this year (which was his way of saying no without being rejected outright).
Times are a changing….and fast.
This is no time to put your head in the sand and just hope for something good to happen.
If you want to change your life, change your financial situation and the security and peace of mind for you and your family, you’re going to have to take a small amount of risk and do something different.
This very capable and skilled prosthodontist was not…where do you think he will be in six months…a year?
The same or worse.
Hopefully he figures it out before he becomes another statistic…dentists who cannot retire, cannot quit the daily chair-side demands because they have not created a viable Plan B.
How about you?
In the Freedom Founder’s Mastermind we support our community in times of change. If you are thinking about your plan and don’t know where to start… or you want a clear focus on getting from where you are now to where you want to be… let’s talk.
To your freedom,
David Phelps, D.D.S.
(retired and loving it…)
P.S. Do you have a plan to set you free? Click here.