The Best Dental Practice Marketing Strategies for Your Practice
The Best Dental Practice Marketing Strategies for Your Practice
In this blog, we review the best dental practice marketing strategies to make your dental practice grow.
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8 Must-Have Tools for Dental Practices

7/25/2022 7:49:56 AM   |   Comments: 0   |   Views: 79
https://www.pineapplecf.com/Running a dental practice in the 21st century looks a lot different than it did even just 20 years ago. Running a dental practice is complex. In this post, we review 9 must-have tools every dental practice should have.

1. Dental Management Software

At the heart of your practice, dental management software is working behind the scenes. This software is used in the front office when dealing with patients and in the back office by clinical staff. 

Dental software can include:
        
  • Appointment software
  •     
  • Accounting software
  •     
  • Payment processing
  •     
  • Electronic health Records
  •     
  • Online booking software
  •     
  • and more
While dental management software can be expensive, it dramatically improves the efficiency of your practice and can help you get a more complete picture of what's going on. 

2. Patient Communication Software
In tandem with dental management software, patient communication software is a must-have. 

This can include:
        
  • Email and text reminders for appointments
  •     
  • Marketing communications
  •     
  • Google review reminders
  •     
  • and much more
3. Dental Imaging Software
X-rays are essential for diagnosing patients, so having the right dental imaging software can make a big difference in your practice. It's important that your dental imaging software plays nice with your dental management software and other software so that the process is seamless. 

4. Intake Tools
Tools to help you speed up the intake process, such as worksheets and intake forms can help you dramatically speed up this process, especially if they feed into your dental management system.

5. Accounting Tools
Accounting is a major part of any business, especially dental practices. It's crucial to understand what's happening financially in your practice. A financial dashboard will help you pull in all key data to reveal KPIs in your financials.

6. Website Tools
Your website is critically important to the marketing of your practice? How is your website built? Which content management system are you using? Hiring an expert website company to help you not only build a website but build one with a strategy will reap benefits for the life of your practice. Don't go cheap, you'll end up having to do multiple iterations of your website in a short-span of time once you realize why the price was so low.

7. Marketing Tools
In tandem with your website, having the right marketing tools is key to understand what's happening with your marketing efforts. Google analytics is a free tool that is essential for tracking progress each month. This tool can help you see how many people are coming to find your practice and where they came from (i.e. Facebook, Google, Email, etc.)

8. Analytics Reports
Whether it's marketing, finance, ROI, or other important analytics, having the right reports can make a massive difference. Having a dental practice dashboard built that can tell you every important piece of data for your practice can save you time and BIG money. We recommend Pineapple Consulting Firm to connect your data and reveal the secrets of your dental practice's numbers.

Final Thoughts
Thank you for reading this blog on 8 Must-Have Tools for Dental Practices. Before you go out and spend a lot of money on any of the above, make sure that they are robust and provide the ability to work nicely with other software. 
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