Building a business is not easy, especially if you don't have time for marketing. Most dentists are trained to provide dental services and do not have time to find new ways to use dental marketing. For this reason, reading various ideas on dental marketing can help a lot in your practice. Ultimately, it depends on how well you manage your dental marketing strategies using both traditional and online methods. In this article, we'll discuss a few dental marketing ideas and measure their effectiveness.
Local Awareness Through Facebook ads
In order to present your dental practice well on social media, it is important to know exactly who you are selling to. You probably don't want to display ads for your practice outside the 80 km range. Local awareness ads are a great way to reach local audiences. With the new map card, you can now exchange locally relevant details about your dental business, such as an address, distance to the company, opening hours and driving directions.
Your call to action can even be a call button, or a simple request form to make an appointment.
Update and Optimize Google’s My Business
We have a lot of creative marketing ideas for dentistry, so let's put aside the simplest and least time-consuming. Google My Business Optimization (GMB) is a clever but small idea for dental marketing that offers a huge breakthrough.
By optimizing the GMB site, you can almost immediately attract more patients. Do you know the map with local entries displayed when someone searches based on location? This is known as the Google Local Pack. The information it contains comes from various local Google My Business sites.
Build a Strong, Well-designed Site
There is an 80% chance that the first interaction of a potential patient with you will take place on your website. Therefore, you should leave a good first impression. Your website must look professional, be well-organized to facilitate navigation and contain sufficient, up-to-date information which can answer anything that visitors may be looking for.
Community Involvement
An effective idea of dental marketing that is widely used by dentists is to maintain your and your company's popularity in your community. Take an active part in various activities in your community. Always be friendly and helpful to your neighbours so that you can gain their trust and respect. That way, you'll always be at the top of the list when people need a dentist. As you can see, the dental care industry is a matter of trust.
Most people will trust the health of their teeth only to someone they know personally or who has a good reputation in their community. You can sponsor a small, local sports team, a fundraiser or volunteer on-site at community events.
Know your Audience
You need to know your audience. This is the first step to developing effective marketing strategies for dentistry. You need to identify your target group in order to contact them correctly. Do you want to be more of a family dentist who offers affordable products and services? Or maybe you prefer to be a high-class dentist who targets better-paying clients? You must make a decision from the very beginning to plan your marketing strategies accordingly. Although in the long run, you can serve different types of clients, it is advisable to reach a specific target audience during the initial development of your dental marketing strategy.
To really identify a specific target group, you need to do a little research and think carefully. Identifying your target market is a key step in building your dental marketing strategy. Your strategy needs to show who to turn to when people are looking for a dentist, and you need to direct your marketing approach directly to them.
Know your Competition
Knowing your competitors is just as important as knowing your audience. To find out about your target audience, you need to know how to contact them properly. On the other hand, knowing competition is about understanding which practices are used. If you know what other dental offices offer for dental implants and other procedures, you can react appropriately by creating your own unique offers. One strategy is to also improve on their offers.
Consider using these strategies:
- How do you advertise your services and products?
- If they offer discounts, you can offer a better offer or better value.
- Do you accept incoming patients or by appointment only?
- You can offer both plus offer weekend services by prior arrangement.
Google is a great way to study competition. Use it to your advantage, looking at what they offer.
Appointment Reminders
Whether it's a postcard or a phone call, appointment reminders are important to make sure your patients arrive. Optimize this process with Google Calendar notifications and email confirmation and appointment reminders. You can also easily use these methods to remind patients to schedule a new appointment.