Edited by Dentaltown staff
SAN FRANCISCO—Cocolab,a creative, young company designing delightful, beneficial products for clean smiles is on a mission to get folks excited about flossing. To achieve this, the company is redesigning floss from the thread itself to the entire sensory experience.
The company’s new product, Cocofloss, is a textured dental floss that more successfully removes bacterial plaque:
Hundreds of Caribbean-blue filaments work together to catch and disrupt plaque biofilm
Coconut oil enables floss to shimmy effortlessly through tight spaces
Soft and comfortable to handle
Available in three flavors: delicious mint, fresh coconut, and sweet strawberries
Cocofloss can be purchased at Cocofloss.com, in spas, dental offices, and select retail stores. It’s also available as a mail subscription to help build the habit of flossing daily.
Dr. Chrystle Cu created Cocofloss with her sister, Catherine, to inspire people to take better care of their smiles. Like many professionals, Dr. Cu struggled to convince her patients, including Catherine, to floss regularly. At the same time, she believes that many dental issues and gum disease could be prevented with proper flossing and better floss.
Of the fillings completed at her own practice, fillings involving areas between the teeth outnumber the rest by a factor of two to one.
“I’m tired of being the bad guy, diagnosing cavities that people can’t see. This is where Cocofloss comes in—patients love how clean it makes their teeth and gums feel. For the first time ever, people are telling me that they actually look forward to flossing!” she said.
Customers and dentists alike love Cocofloss. “I instantly fell in love with Cocofloss,” said Dr. Ashley Harrison, a dentist and enthusiastic flosser in Chico, California. “I notoriously build up plaque and calculus on my lower teeth. But with gentle yet thorough flossing, I am able to maintain clean teeth between my hygiene appointments. The stylish appearance is just the icing on the cake!”
Even Catherine, who admits that she hated flossing, said, “Cocofloss is addicting. It’s so gratifying that my gums often crave the after-Cocofloss feel.”
“Relax and floss,” said Dr. Cu, “This is the not-so-secret ingredient for those who want to keep their teeth for a lifetime.”