Message Boards
Today's Active Topics Today's Active Cases Browse Forum Categories My Recent Activity My Messages Private Groups My Marked Threads My Subscriptions
Today's Active Images Today's Active Polls Most Active Topics Global Townie Map Advanced Message Board Search Message Board Terms of Use

Danica Patrick and Aspen Dental Give Americans a Taste of Their Future With Hidden Camera Video

Start Discussion
Posted: April 29, 2015
Edited by Dentaltown staff

SYRACUSE, N.Y.—To raise awareness about the long-term consequences of delaying dental care, Aspen Dental teamed up with NASCAR driver Danica Patrick, to give Americans "A Taste of the Future" in a new hidden camera video.

"A Taste of the Future" features Danica Patrick behind the grill of a food truck serving food undercover. Before handing unsuspecting customers their lunch, Patrick drops their food into a blender, serving it up in smoothie form. Customer reactions ran the gamut from confusion to disgust and were captured on hidden cameras for a look at the potential future consequences of avoiding the dentist.

"Delaying dental visits for years is similar to what happens when you don't keep up maintenance on your car and then expect it to perform the way it should. You end up having higher costs to repair damage that could have been prevented with proper, regular maintenance," said Patrick. "I love the approach that Aspen Dental took with this video—it's a fun and creative way to deliver what is actually a really serious health message about the importance of oral health to overall health, and I was proud to be a part of it."

Research shows that for many Americans, dental care has become discretionary, a "nice to do" rather than a "must have." A recent survey of more than 1,000 adults conducted by ORC International and commissioned by Aspen Dental Management found that nearly two in five American adults (39 percent) say they have limited or will delay dental care due to their financial situation, a number that has increased by nearly eight percent in the past two years.

And they're making the decision despite knowing the long-term financial implications—80 percent are aware that postponing or delaying routine visits will cost them more money in the long run. The survey also found that nearly one in five consumers would fix problems with their car ahead of addressing pain in their mouth.

"We know that dentistry is a category that's filled with fear and anxiety," said Mark Censoprano, chief marketing officer at Aspen Dental Management. "This is the first time that we've launched a campaign that relies heavily on digital and social media to get the word out, and we believe that this humorous approach will ignite a conversation and generate buzz about what is an often overlooked health care issue—oral health."

This is the latest effort from Aspen Dental to shine a light on the often overlooked dental health care landscape. Last year, Aspen Dental launched the Healthy Mouth Movement to deliver free dental care and oral health education to people in need across the United States. This year, the Healthy Mouth Movement will provide much needed dental care and oral health education to our nation's veterans, free of charge. As one of the largest networks of dental care providers in the United States, Aspen Dental is stepping in to help raise dental health awareness and to help keep Americans' mouths on track.

For more information and to watch the full video, visit www.ATasteoftheFuture.com.
 
Views: 153
Start Discussion
Dentaltown Magazine
November 2025
Dentaltown Magazine November 2025 Read Current Issue Read Archived Issues
Sponsors
Townie Perks
Townie® Poll
Do you do more or less endo procedures since you started practicing?
  
Site Menu
Message Boards Magazine Continuing Education Podcasts Blogs Classifieds Dental News Events Townie® Poll Ebooks Townie Choice Awards
Company Info
Contact Us Advertise With Us Howard Farran DDS, MBA Policies and Agreements
Site Help
The Dentaltown Team, Farran Media Support
Phone: +1-480-445-9710
Email: support@dentaltown.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450