SOUTH BEND, INDIANA, October 31, 2013 —Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, announced its recently enhanced line of Venus White whitening and oral care products offers both dental practices and their patients an unmatched ability to meet all of their teeth whitening-related needs.
“Today’s busy patients want bright, healthy smiles on a day-in, day-out basis, but they also want convenience,” said Amy Holmes, Venus White product manager. “Meanwhile, dental practices want professional whitening and maintenance solutions they can trust to meet every patient’s needs, but many could also use help in making patients aware of the benefits they can provide. We committed ourselves to developing an unmatched combination of products and programs to meet the needs of both dental practices and their patients, and that is exactly what we have done.”
According to Ms. Holmes, only Venus White offers dental practices all of the following benefits:
- A complete multi-level, personalized whitening system featuring in-office whitening (Venus White Max), take-home whitening for custom trays (Venus White Pro), and pre-filled, disposable whitening trays (Venus White Ultra).
- A new and full line of whitening maintenance and oral care products to help patients achieve and conveniently maintain bright, healthy smiles every day.
- Unique business support through Heraeus Kulzer’s Customized Marketing Solutions, which allows a practice to create personalized marketing materials targeting current and prospective patients, and the Venus Smile Store, which allows the practice to create a personalized website from which it can conveniently and profitably offer Venus White professional maintenance and oral care products to its patients.
To help convey the ability of Venus White products and programs to meet the many needs of both practices and patients, Heraeus Kulzer is using the theme “Make Every Day a Venus White Day” in its customer communications. “Patients want to look and feel their best every day, and practices want to deliver the best possible dentistry and the highest possible revenues every day. Moreover, distributor sales representatives want to provide the best possible service to their customers every day,” said Ms. Holmes. “For these reasons, we have designed our Venus White products and support programs to ensure that our practices and their patients will be at their best each and every day.”
To keep its customers up-to-date regarding product developments, special promotions, educational offerings and other value-added services, Heraeus Kulzer is asking customers to share their email addresses. In return, customers can choose a free product sample. Click here to sign up: http://mydental360.com/profile.
For more information on Heraeus Kulzer or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.