PRIDE INSTITUTE PARTNERS WITH DENTAL MARKETING AND SOCIAL MEDIA EXPERT NAOMI COOPER
Top Practice Management Company Expands its Educational and Product Offerings to the Dental Industry to Include the Latest in Marketing Intelligence
Novato, CA, March 22, 2010 – Pride Institute, one of the dental industry’s most respected practice management education and consulting firms, today announced a strategic partnership with Naomi Cooper, president of Minoa Marketing and a leading expert in dental marketing and social media.
“We are pleased to introduce Naomi Cooper as Pride Institute’s resident social media expert and chief marketing consultant,” said Dr. Lou Shuman, President of Pride Institute. “With her extensive experience in helping dentists build practices through effective marketing techniques and her significant expertise in the social media arena, Naomi is a wonderful addition to our team of world-class consultants.”
Cooper, who served as vice president of marketing at 1-800-DENTIST from 2000-2009, where she was responsible for marketing, advertising, professional and public relations as well as social media strategy, looks at this step as an opportunity to share her 15 years of marketing experience and knowledge with even more dental practices.
“Pride Institute has maintained its impeccable reputation as one of the preeminent educational and consulting companies in the dental industry for over thirty years,” said Cooper. “I am honored to be a part of this highly respected organization and thrilled to be able to bring my cutting-edge marketing knowledge and expertise in social media to their clientele.”
Cooper, who will be responsible for the development of Pride Institute’s marketing and social media educational curriculum and products, will be also be contributing a number of articles to major dental trade publications and presenting the basics of social media marketing along with Dr. Shuman at a variety of local and national dental meetings and events throughout 2010.
“Whether delivered via seminar, teleconsulting or as part of the dental school curriculum, marketing is a critically important part of the dental professional’s toolkit and one of the key areas of expertise that we at Pride seek to develop,” said Amy Morgan, CEO of Pride Institute. “With Naomi’s extensive background in dental marketing and skills in social media, we know that we can rely on her to deliver the very latest and greatest, not only to our clients, but to all of the dental professionals that Pride Institute reaches through our consulting and educational programs.”
About Pride Institute
Since 1974, Pride Institute has built its reputation as a pioneer and an industry leader in the field of dental practice management. Based just outside of San Francisco in Novato, California, Pride has provided thousands of dental professionals across the country with innovative tools to improve their efficiency and to enhance their growth as managers and leaders. Pride delivers the finest information and counsel in dental practice management, significantly impacting the lives of dentists, their teams and their patients. Through its products, programs and consulting services, Pride Institute provides immediate and long-term solutions in seven key areas: leadership, team communication, strategic planning, technology integration, operational systems, patient management and practice marketing. Pride Institute was the first professional practice management company to teach business and management skills to dental students as a standard part of the dental school curriculum; many of the country’s leading dental schools today offer the Pride curriculum. With a thirty year track record in dental practice management consulting, education, research and development, Pride’s team of experts continually strives to deliver the very best through proven models and methods that help its clients reach their goals. For more information about Pride Institute, visit www.prideinstitute.com.
About Minoa Marketing
Naomi Cooper is president of Minoa Marketing, Inc., a dental marketing and social media firm based in Los Angeles, California. Minoa Marketing serves large and small companies and organizations in the dental industry, providing them with strategic/executive level marketing consulting and a road map for establishing a social media strategy. With over fifteen years of marketing experience and more than eight years as vice president of marketing for one of the leading practice marketing companies in the dental industry, Naomi brings both depth and breadth of marketing expertise to the Pride Institute, where she serves as resident social media expert and chief marketing consultant. She can be reached at 310-878-2399 or via email at naomi@minoamarketing.com.