W&H Launches Brand Awareness Campaign

Posted: March 29, 2022
Edited by Dentaltown staff

ONTARIO, Can.—W&H Group, a developer and manufacturer of medical technology products, recently launched a digital brand awareness campaign to engage their customers in sharing their passion for the products they’ve come to rely on in their dental practices to safely treat their patients.

The goal of their digital brand awareness campaign is building a community of dental practices and professionals across the U.S. who share the same passion and love for the W&H products they utilize to safely treat their patients on a daily basis whether it’s high-end devices or precision instruments. Additionally, the campaign is a way to educate potential and new customers on the legacy of the W&H brand, the superior Austrian-made quality of their products, and the peace of mind their product portfolio brings to their practice, ensuring a safer experience for their staff and their patients.

A key element of W&H’s campaign is their mascot Stewhart. As their official brand ambassador for the company, Stewhart is taking a virtual road trip around the country to further reinforce that the company has been providing quality, reliability and exceptional customer service for decades to their U.S. partners. The goal of the campaign is to engage dental professionals in building a community of a passionate W&H customer base. Dental practices are encouraged to feature the Stewhart cutout in their team photos, post on Instagram and tag W&H to support this goal. Participants will also be entered in a raffle for a chance to win free W&H products for their practice. W&H is giving away a total of over $14,000 worth of free products to three winners.

To learn more, visit the dedicated landing page for details on the Traveling Stewhart Instagram Contest at wh.com/en_na/dental-newsroom/promotions/stewhartsroadtrip/
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