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PostcardMania Releases New Patient Generation Marketing Software for Dentists

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Posted: February 17, 2021
Edited by Dentaltown staff

CLEARWATER, Fla.—PostcardMania has launched Everywhere Dental, a platform that combines the efficacy of integrated online and offline marketing with real-time campaign results and front-desk receptionist coaching to help dental practices maximize the conversion of new patient inquiries to appointments.

Everywhere Dental is a new patient generation solution that allows dentists to focus on their practices while a steady stream of leads is being generated for them. It combines all of the marketing channels that PostcardMania has proven most successful for dentists after running campaigns for 6,742 dentists nationwide. These include: direct mail, Google, Facebook, Instagram, YouTube and Gmail ads. PostcardMania provides cohesive campaign creative on every channel  based on very specific elements that they have found the most success with for dentists. Included is a dashboard that tracks campaign results as well as call recordings and receptionist analysis for all calls the campaign generates.

A central focal point of this new marketing software is optimizing how a dental practice's reception staff handles incoming phone inquiries. The ADA reported that dentists spent a total of $148 billion on expenditures in the United States in 2020. Most dentists spend 4-8% of their budget on marketing depending on their practice's individual goals, which equates to nearly $6-12 billion in marketing spend. Most practices convert around 10-20% of the leads they pay for, meaning that 80-90% of their total spending is wasted.

The new Everywhere Dental platform was built specifically to fix this issue by assigning dental marketing consultants to each campaign to review, analyze and rate every tracked phone call against a researched set of seven key indicators. From there, the consultant will take that rating and coach the dentist's front desk staff to improve how they handle prospective patient phone calls.

"We were already handling the direct mail and online advertising for thousands of dentists. Everywhere Dental fills all of the missing components that dentists had to go elsewhere for, and it does so with a price tag that is more than affordable for any local dentist," said PostcardMania founder and CEO Joy Gendusa. "Building the software for Everywhere Dental was time consuming but necessary in order to be able to deliver this level of service at a price point that would allow every dentist in the US to take advantage of it. Our mission as a company is to empower business owners with the tools they need to grow and expand, ultimately contributing to a thriving American economy. This software release is just one small step to helping us achieve that goal."
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