Quip Launches ADA Accepted Kids Electric Toothbrush

Quip Launches ADA Accepted Kids Electric Toothbrush
Posted: March 6, 2019
Edited by Dentaltown staff

NEW YORK—Dental care startup Quip has announced the launch of an American Dental Association accepted kids electric toothbrush with a refill plan. This is the first new product Quip has launched since the company started in 2015.

In user testing, Quip found that kids felt empowered and proud when using the same oral care products as the adults in their life. By stripping away gimmicks like giant handles, flashing lights, and cartoon characters, Quip is giving kids a brush that looks and feels just like the one their parents use. The kids electric toothbrush has all of the same guiding features of the original Quip, adjusted for smaller mouths and hands.

"We spent a year working with kids and pediatric dentists to work out what would make up the ideal kids brush. The dentists’ most common request was to create a brush that replicated the fundamental habit and attitude changing effect our adult brushes have had: encouraging and guiding an effective two-minute, twice daily brushing routine,” said Simon Enever, CEO of quip. “The most impactful finding during research was that kids would beam with pride when they were given a 'grown-up' electric brush, and parents were relieved to see this lasting excitement, rather than the short-lived buzz a typical flashy kids brush usually had. The act of brushing went from something kids would avoid at all costs, to a routine they consistently looked forward to, which was a dentist and parent's dream. After a few tweaks to help improve grip for smaller hands, and a brush head perfect for smaller teeth, the same simple, signature Quip silhouette and sensitive, timed sonic vibrations were the key to inspiring kids’ positive attitudes and adherence to their oral care routine."

Quip’s electric toothbrush furthers the company’s mission of creating a completely new end-to-end oral care experience. The company has sold more than one million of its electric toothbrushes through its direct-to-consumer website, and recently launched into Target stores nationwide.

Quip for kids costs $25 for a brush head starter set with a flavored toothpaste subscription ($10 every three months) or $30 with a starter set and brush head subscription ($5 every three months).

For more information, visit getquip.com/products/kids-electric-toothbrush-set.  

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