Quip to Sell Electric Toothbrush Starter Sets at Target

Posted: October 2, 2018
Edited by Dentaltown staff

NEW YORK—Quip, an oral-health service aimed at making oral care more simple, accessible and enjoyable, announced it will sell its ADA-accepted electric toothbrush starter sets at Target. Electric toothbrushes start at $25.

With a focus on maximizing the health benefits of quip’s ongoing oral care services, quip electric toothbrush starter sets will be sold at Target, with refill packs and subscription plans available exclusively on getquip.com. Subscription plans include automatic delivery of a fresh brush head refill on a dentist-recommended three-month schedule to ensure the brush stays hygienic and effective at cleaning, optional anticavity toothpaste, a warranty that covers quip for the life of the plan, and ongoing oral health education, reminders, rewards and support.

“We have always been eager to increase access to high-quality yet affordable oral care products through retail, but we were only willing to do so with a partner that understood how important it is to continue to help consumers maintain good oral care habits every day after purchase, and for life,” said Simon Enever, CEO and co-founder of quip. “Habits like brushing for two minutes twice a day, changing your brush head every three months and visiting the dentist every six months are critical for oral health, and we’re building our products and services to improve every part of this routine. We’re delighted that Target understands the health benefit that a quip subscription brings to their guests, and are excited to work together to create a unique experience that guides guests through the habits that make up a perfect oral care routine.”

Quip’s entry into Target marks its latest move to expand its health care offerings. The company recently reached 1 million users and announced the acquisition of Afora, a New York-based dental insurance alternative. Afora became the first company to join the newly launched Quip Labs, a venture studio created to foster innovation and development of emerging oral health products, platforms and services.

For more information, visit getquip.com/target or target.com/quip.
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