Posted: September 14, 2018
Edited by Dentaltown staff
LOS ANGELES—Dentsply Sirona has announced the launch of Dentistry.com, a digital platform built exclusively to connect patients to dentists. Created with consumers in mind, the free online community is dedicated to improving the state of dental health by increasing the number of new patients who go to the dentist and accept treatment.
Brian McCarthy, leader of the Dentisty.com project team, unveiled the platform at the Dentsply Sirona World meeting on September 13. The platform’s main purpose is to build relationships between dentists and patients. It features a search engine for patients that supports filtering by a number of criteria, including insurance network—one of the top ways patients choose a dentist. Additionally, the site will house a comprehensive directory of dental practices across the country.
"People live and conduct all their business on their phones today. Dentistry is challenged because it has not embraced this new mobile-centric reality. Complicating things is the fact that consumers just don't value dentistry as they do more trendy health care pursuits like yoga and meditation," said Brian McCarthy, executive vice president of Dentsply Sirona's subsidiary Futuredontics. "Dentistry.com is the online destination where the industry can band together to elevate the perception of dentistry to its proper place in healthcare."
The website capitalizes on the shift of consumers to making booking decisions based on consumer reviews and the ability to make an appointment online. Independent research conducted by Ipsos on behalf of Dentistry.com revealed the following:
- 64 percent of people find dentists through online sources, i.e. search engines, dental insurance websites, or online review service.
- More than half of all dentists believe in a strong online presence.
- Dentists across the board say that acquiring new patients is one of their biggest challenges.
“Dentistry.com is the only one-stop shop that provides patients with everything they need to know to make informed decisions about their oral health,” said Todd Daum, senior vice president of marketing, Futuredontics. “From expert articles on dental care, researching dental procedures, or requesting an appointment with a local dentist, no other offering brings this together in one place. Our aim is to not just convert consumers into patients, but empower people to become their own health advocates.”
Over the next several months, Dentistry.com will roll out more features, including the ability for patients to book appointments directly from the site and teledentistry, allowing dentists and patients to connect via video for both introduction and diagnostic purposes.
For more info, visit dentistry.com.