Tom Hopkins

by Tom Hopkins
Living by the Golden Dozen Tom Hopkins teaches you your new mantra for marketing.
April 2013
by Tom Hopkins
Marketing guru Tom Hopkins explains the key to keep patients coming back.
March 2013
by Tom Hopkins and Pat Leiby
Getting patients to accept treatment recommendations takes strategy and skill. Learn how from two marketing gurus, Tom Hopkins and Pat Leiby.
February 2013
by Tom Hopkins
Patient referrals are likely your biggest business generator. Tom Hopkins shows you how to up your referrals.
October 2012
Tom Hopkins
Tom Hopkins shows you how to provide patients with ideas like posting reviews, writing testimonials or giving them several business cards to take to their friends.
September 2012
Tom Hopkins
Words create mental images in our minds – and those images directly affect patient behaviors. Tom Hopkins presents the best words to use when selling your dental services to patients.
August 2012
by Tom Hopkins
Tom Hopkins says clinicians must learn what fuels patients’ fears in order to ease anxiety for future visits.
July 2012
by Tom Hopkins
The New York Times bestselling author and top-tier marketing guru helps dentists sell dentistry.
May 2012
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