Industry News

Dental Marketing Expert and Author Launches Dental Writers Academy
Michael Ventriello, founder of Ventriello Communications and a dental industry ghostwriter, editor and published author, recently launched the Dental Writers Academy, a quarterly online mentorship program for aspiring dental writers.

For the past 15 years, Ventriello has helped some of dentistry’s most prominent key opinion leaders and industry executives launch and maintain their writing careers. With this new venture, he hopes to coach the next generation of aspiring dental writers in a virtual classroom setting using digital media.

The first session of the Dental Writers Academy began Oct. 1. The series includes ongoing, personalized e-coaching with Ventriello and a monthly virtual study club, which will feature well-known dental authors as guests. Study modules will include topics such as developing your voice and personal brand, beating writer’s block, writing for the web, promoting your articles on social media, and getting published and getting paid.

Ventriello says his intent is to have enrollees begin writing an article during the three-month session and have a finished draft shortly after graduation. He will personally edit and submit the best of these final drafts to his dental media contacts for consideration and possible publication.

For more information, visit dentalwritersacademy.com.

Ivoclar Vivadent Reprises ‘Just Cure It!’ Bluephase Style Initiative
For each pink Bluephase Style LED curing light sold in October, Ivoclar Vivadent will donate $100 to Susan G. Komen for breast cancer research in honor of Breast Cancer Awareness Month. The company’s employees will also support the cause by participating in the Susan G. Komen Race for the Cure. This marks the sixth year of Ivoclar Vivadent’s “Just Cure It!” campaign.

The pink Bluephase Style will be highlighted at the Ivoclar Vivadent booth during the 2018 American Dental Association Annual Session.

With its Polywave technology, the light provides the broadest spectrum available to efficiently cure all dental materials, and its specially designed light probe easily accesses posterior teeth. The Bluephase Style can be used cordless or corded, and its slim design and intuitive two-button operation is lightweight, small and works well for any treatment.

For more information, visit ivoclarvivadent.com.

Midmark Announces New Brand Identity
Midmark, a leading provider of medical, dental and veterinary equipment solutions, has launched a new corporate brand identity that the company says captures its commitment to a better care experience. The new identity also shows the growing value Midmark offers customers as they focus on improving clinical outcomes. 

The new brand identity, which includes a new website, logo and tagline, mirrors the transformation of Midmark from an equipment manufacturer into a clinical environmental design company that enables a better care experience for its consumers. By harmonizing the clinical space, technology, products and workflows, the company works closely with customers to contribute to better clinical outcomes. 

The new tagline, “Designing better care,” establishes a new path for the company as it continues to strengthen its role in the care experience through advanced technologies, acquisitions, new markets and expanded service offerings. It elevates the importance of design in the customer’s mind, helping them understand it’s not just about the space, but also how it is used and the people interacting within it. 

For more information and to view the new website, visit midmark.com.

Aspen Dental Management Adds Dr. David Galler to Clinical Support Team
Dental support organization Aspen Dental Management (ADMI) recently announced the addition of Dr. David Galler, DMD, to its clinical support team. He will serve as senior vice president, orthodontic services, rolling out Invisalign to the 700 Aspen Dental offices across the country.

Galler is an Invisalign faculty member and in the top 1?percent of Invisalign providers in North America, having treated more than 2,000 cases over the past 10 years. He has trained more than 3,000 doctors on the Galler Spacing Technique, which is used by dentists worldwide for Invisalign.

In July, ADMI announced an agreement with Align Technology to equip all Aspen Dental locations with an iTero Element intraoral scanner. Galler will lead trainings for Aspen Dental doctors across the country with the goal of enabling an end-to-end digital workflow in all Aspen Dental locations by August 2019. 

Before joining ADMI, Galler practiced dentistry and administered clear aligner therapy at Premier Dental Associates of Lower Manhattan. He graduated with high honors from the University of Pennsylvania College of Dentistry, and completed his general practice residency and cosmetic practice residency at the Brooklyn Veterans Affairs Hospital. He currently serves as president of the American Academy of Clear Aligners.

Henry Schein One Releases All-in-One Network Infrastructure Solution at CDA
Henry Schein One has released OmniCore, an all-in-one network infrastructure solution that provides essential hardware and services needed to operate dental practices’ IT needs. Offered by TechCentral, Henry Schein One’s dental office technology support and services division, OmniCore is an IT solution unique to the dental industry called “hardware as a service.”

Rather than incur the cost to purchase and support networking hardware, customers pay a monthly fee for TechCentral to provide, maintain and monitor all of the hardware packaged in OmniCore. By outsourcing OmniCore ownership and maintenance to TechCentral, dentists can eliminate common IT tasks from their responsibilities, such as replacing outdated hardware, updating software licenses, maintaining secure firewalls, backing up data and managing network solutions.

The TechCentral team of professionals will install and maintain practices’ IT infrastructure, manage dental office networks and minimize everyday concerns, such as backing up and recovering patient data and finding reliable support for critical dental network issues.

For more information, visit hstechcentral.com/omnicore/press.

Dentsply Sirona Launches Dentistry.com to Connect Dentists to New Patients
Dentsply Sirona has announced the launch of Dentistry.com, a platform built to connect patients to dentists. The free online community is dedicated to improving the state of dental health by increasing the number of new patients who go to a dentist and accept treatment.

Brian McCarthy, leader of the Dentistry.com project team, unveiled the platform at the Dentsply Sirona World meeting in September. The platform features a search engine that supports filtering by a number of criteria, including insurance network, which is one of the top factors in determining which dentist a patient chooses. The site also will house a comprehensive directory of dental practices across the country.

The website capitalizes on the shift of consumers making booking decisions based on consumer reviews and the ability to make an appointment online. Independent research conducted on behalf of Dentistry.com revealed that 64 percent of people find dentists through online sources; more than half of all dentists believe in a strong online presence; and dentists across the board say that acquiring new patients is one of their biggest challenges.

Over the next several months, Dentistry.com expects to roll out more features, including the ability for patients to book appointments directly from the site and teledentistry, which allows dentists and patients to connect via video for both introduction and diagnostic purposes.

For more information, visit dentistry.com.