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Product Profile: Opt-In

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After losing 22 million patients to corporate dental offices in 2013, and 27 million in 2014, it is no longer sustainable for private practice revenue to be further eroded by insurance.

OPT-In Dental Advantage and Quality Dental Plan are helping private practitioners become more competitive and profitable. Using the same strengths as their competitors, including group buying, mass marketing and offering less expensive dental benefits controlled by the practitioner, private practices gain the same market power as those who have depressed their profits and morale.

With more than 100,000 private practices nationally, practitioners working with OPT-In Dental Advantage and Quality Dental Plan, can not only level the playing field, but also preserve the power private practice has traditionally enjoyed.

BECOME COMPETITIVE NOW

Cut Your Expenses
Private practitioners working with OPT-In and QDP aggregate buying power to match those of corporate dental chains. As a self-funded partnership, we saves members thousands of dollars a year, increasing their profits in ways a single practitioner could never achieve. Members experience savings for supplies and professional services.

Reduce Insurance Reliance
All patients want dental insurance, but no patient wants to waste money. Through QDP, members are able to offer an alternative to dental insurance that is owned and managed by the practice. With traditional insurance, patients pay for services they may not need or never take advantage of. Patients purchasing a QDP dental savings plan from member offices only pay for services they actually want, and the practice keeps the profit. QDP also streamlines the process. Unlike other in-office dental plans, QDP is fully integrated with all major practice-management software systems, making benefits management more accurate and time efficient.

The QDP system is a practice builder, helping dental offices improve patient relationships by eliminating low- paying PPOs, and the destructive claim denials so many currently endure.

Cost-Effective Marketing
Marketing experts know how to communicate with consumers about the advantages of private practices. QDP and OPT-In make working with experts affordable in ways that would be impossible for the single practitioner. Beginning with awareness that not all dentists are the same and neither are all dental offices, QDP and OPT-In have combined their marketing resources to effectively double the amount spent on behalf of their members. Members with their own marketing will find their effectiveness tripled. This kind of leveraging, normally reserved for large corporate chains, is the only way private practitioners can compete in the mass market to educate consumers and influence their choices.

Experience the Power
Brand power is the difference. The OPT-In Dental Advantage brand provides consumers with a website to learn about dental care and find a dentist offering services they want. There, they will also find a dentist providing a QDP dental savings plan that is less expensive and less restrictive than traditional insurance. In fact, with QDP, there are no claims, down-coding, or denials. Brands attract consumers. QDP and OPT-In help drive them to their dentist members' brand.


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September 2025
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